As a Social Media & Community Manager, you will strategize, create content, engage audiences, and analyze performance across various platforms to enhance The Block's position in the crypto space.
About Us
Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7. At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets. We reach hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through our main website, dedicated Research Portal, podcast, and events.
Why Join The Block - Shape the narrative of crypto education, media, and research - not just follow it - Join a company that's respected in the space and has the audience, platform, and reach to move markets - Work remotely with a high-performance team that values ownership, speed, and clarity - Be part of a business that's expanding beyond media into SaaS, certification, and enterprise offerings - Competitive comp, equity, and benefits package The Block is an equal opportunity employer. We celebrate diverse perspectives and are committed to building an inclusive team across race, gender, identity, age, and background.
About the Role
We’re looking for a Crypto-Native Social Media & Community Manager to join our Brand & Media team. In this role, you will be responsible for growing and engaging our audience across key social platforms, amplifying editorial and video content, and building The Block’s presence as a leading voice in crypto conversations. This is both a tactical and hands-on role that will require strategic planning, content creation, community interaction, analytics reporting, and real-time trend monitoring.
Key Responsibilities:
Content Strategy: Work with key stakeholders to design and implement a comprehensive, cross-platform social strategy for The Block.
Brand Awareness: Routinely share highlights from The Block’s research and reporting with major media publications to develop in-house talent.
Content Scheduling: Develop and maintain a content calendar to track upcoming content releases and product announcements.
Audience Growth: Grow high-quality, crypto-interested followers through consistent content, and drive engagement across channels.
Channel Optimization: Repackage and publish editorial, research, and video content across social channels (X/Twitter, LinkedIn, Instagram, YouTube, TikTok) to maximize reach and engagement.
Community Engagement: Cultivate an active, loyal community by responding to comments, hosting live interactions (Spaces, AMAs), and surfacing user-generated content.
Analytics & Performance Reporting: Track engagement metrics and audience growth; compile monthly recaps with insights and recommendations.
Trend Monitoring & Reactive Posting: Stay on top of breaking news, memes, and sentiment in crypto culture to produce timely, relevant posts.
Editorial Feedback Loop: Collaborate with writers and video producers to suggest story formats and growth initiatives that are optimized for social media consumption.
Partnerships & Cross-Promotion: Coordinate giveaways, collabs, and cross-promotions with crypto creators, brands, and events.
Reputation Management: Monitor and respond to misinformation, or sentiment shifts across channels, working with editorial and leadership as needed.
Tools we use: Slack, Adobe CS, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, Riverside
What You’ll Bring
We’re looking for someone who has:3+ years of experience in social media and/or community management, preferably in crypto, media, or tech.
Deep understanding of the crypto space and its audiences (Twitter, Discord, Telegram culture).
Proficiency in social content creation including headlines, memes, captions, and short-form video ideation.
Strong communication skills and ability to speak confidently in a brand voice across platforms.
Experience using analytics tools and performance dashboards to inform decisions.
Excellent organization and self-motivation — comfortable in a fast-paced, remote environment.
Bonus if You Have:
Experience working in a global or distributed team.
Familiarity with AI-driven social tools or community loyalty programs.
Background in journalism, editorial, or creative production.
Fluency in more than one language (especially those relevant to global crypto markets).
What Success Looks Like
After 3–6 months in this role, you will have: Designed and implemented a cross-platform social strategy.
Increased social engagement and follower growth across priority platforms. Maintained a consistent publishing cadence and strong brand voice.
Created a performance dashboard and delivered insightful monthly recaps.
Built an active and responsive community presence on at least two platforms.
Collaborated cross-functionally with editorial, research, and partnerships teams.
Work Location & Authorization
Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship.
Compensation & Benefits
We offer competitive, location-based compensation. Our total rewards include:
Remote work flexibility and office stipend
Paid time off (local holiday policies respected)
Health and wellness benefits (varies by location)
Flexible PTO
Working Hours & Time Zones
You’ll primarily collaborate with team members in Europe and North America. We promote async work but may require some overlap hours for team syncs or live content.
Equal Opportunity Statement
The Block is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Pursuant to applicable pay transparency laws, we are disclosing the compensation range for this role. The actual salary may vary based on several factors, including job-related skills, experience, and location.
Top Skills
Adobe Cs
Chatgpt
Dropbox
Epidemic Sounds
Figma
Megaphone
Riverside
Slack
Trint
Twitter/X Analytics
Youtube Studio
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