Social Growth Manager, AEO (Hybrid)

Telnyx is seeking an AI-Driven Content & Social Growth Manager to join our newly formed Answer Engine Optimization (AEO) team. In this role, you will be responsible for scaling Telnyx’s organic growth across multiple channels, including LinkedIn, X (formerly Twitter), Reddit, G2, Capterra, and our PR outlets.

We’re looking for a creative marketer who can wear both the hats of social content strategist and social media manager, leveraging AI-driven insights to maximize reach. You will create compelling content (both written and visual) independently, coordinate with Product Marketing Managers (PMMs) to schedule campaign posts, and ensure a consistent brand voice across all digital touchpoints. In 2025, successful content marketing will require not only creativity and community engagement but also a savvy use of AI tools to enhance efficiency. This role is ideal for someone who is excited about leveraging emerging technologies to amplify the impact of social marketing.

• Multi-Channel Content Strategy: Drive organic growth on LinkedIn, X, Reddit, G2, Capterra, tailoring copy and format to each platform.
• Content Creation & Design: Write posts, articles, and basic visuals in Figma or Canva, maintaining a consistent voice and style.
• AI-Powered Production: Use generative AI and n8n automations to draft, repurpose, and schedule content for peak performance.
• Social Media Management: Schedule posts, monitor channels, and engage promptly, including credible participation in key subreddits.
• Community & Review Engagement: Keep G2/Capterra profiles up to date, encourage reviews, and turn feedback into new content ideas.
• PR & Partnerships: Supply press releases and assets to media partners and influencers, amplifying Telnyx news.
• Campaign Support: Align social calendars with PMM launches, ensuring on-brand, timely promotional posts.
• Organic vs Paid: Prioritize organic tactics; selectively boost top posts and track ROI on a modest paid budget.
• Analytics & Optimization: Track KPIs in GA4 and platform dashboards, report monthly, and A/B test to improve results.
• AEO Best Practices: Structure content for AI discovery with clear Q&A formats and schema-friendly snippets.
• Collaboration & Communication: Coordinate with design, dev, sales, and support; share plans and performance updates.
• Continuous Learning: Monitor platform changes, experiment with new formats/tools, and keep our strategy cutting-edge.

• Experience: 3-5+ years of experience in content marketing, social media management, or digital marketing. Experience in B2B tech or SaaS marketing is highly preferred. A track record of growing online audiences or communities (with examples of successful campaigns or content pieces) is required.
• Content & Copywriting: Excellent writing and storytelling skills. Able to craft compelling copy tailored to different platforms – from a thought-leadership LinkedIn article to a witty, concise tweet. Impeccable grammar and attention to detail in editing content.
• Design & Multimedia: Proficiency with basic graphic design tools (Figma, Canva) to create visuals. An eye for good design and branding – able to maintain visual consistency. Bonus: Experience with simple video editing or creating short video clips for social media.
• Social Media Savvy: In-depth knowledge of major social networks and their features (LinkedIn, Twitter, Reddit, etc.), including familiarity with their algorithms, best posting practices, and analytics dashboards. Up-to-date on current trends, memes, and platform updates that could impact our strategy.
• AI and Automation: Comfort with AI-driven content tools and marketing automation. Willingness to experiment with generative AI (e.g., ChatGPT, Claude) for drafting content ideas or social copy. Familiarity with automation tools like n8n is a plus for streamlining workflows. We value someone who can pair human creativity with AI efficiency to supercharge our content output.
• Analytics & Data-Driven Mindset: Hands-on experience with analytics tools such as Google Analytics 4 (GA4), social media insights, and maybe even BI dashboards. Able to analyze metrics, identify trends or anomalies, and derive actionable insights. Comfortable with setting targets and KPIs, and reporting on performance to stakeholders.
• SEO/AEO Knowledge: Solid understanding of SEO fundamentals (keywords, on-page optimization, link sharing) as it relates to content distribution. Enthusiasm to embrace Answer Engine Optimization (AEO) – ensuring content is formatted to answer user questions directly and possibly get picked up by voice search or AI assistants.
• Project Management: Strong organizational skills to manage an editorial/content calendar and multiple campaigns simultaneously. Ability to prioritize tasks, meet deadlines, and adapt when things change last-minute. Experience using project management or scheduling tools to keep the content pipeline on track.
• Collaboration & Communication: Excellent communication and interpersonal skills. Able to work with cross-functional teams and solicit input (e.g., gathering subject matter insights from engineers or product managers for thought leadership posts). Comfortable presenting ideas and results to the larger marketing team or leadership.
• Creativity & Initiative: A creative thinker who can generate fresh content ideas and find clever ways to engage our audience. Self-motivated and proactive – you don’t wait for instructions but are always looking for opportunities to improve our social presence or try a new trend.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred (or equivalent work experience). Ongoing coursework or certifications in digital marketing, content strategy, or social media (e.g., HubSpot Content Marketing, Hootsuite Social Marketing certification) are a plus.

• Design & Content: Figma, Canva for graphic design and layouts; basic Adobe Creative Suite (Photoshop/Illustrator) skills are a plus for advanced image editing.
• Social & Scheduling: Hootsuite (for scheduling and post management), Buffer or Sprout Social (if applicable), and native platform scheduling tools (such as LinkedIn Scheduler). Experience with social listening or CRM integration tools is a bonus.
• Automation: n8n (workflow automation) or similar tools to connect apps and automate routine tasks (e.g., auto-sharing new blog posts to social, aggregating social mentions into Slack notifications, etc.).
• Analytics: Google Analytics 4 for website traffic and conversion tracking; social media analytics dashboards on LinkedIn, Twitter, etc.; Google Data Studio or similar BI tools for reporting.
• AI Tools: Experience with AI content generation or analysis tools (for example, ChatGPT for drafting, Abyssale for brand-consistent images, or AI-based social media insights tools). The ability to evaluate and use new AI tools will be valuable as the marketing tech stack evolves.

For Colorado Residents:

• There is no deadline to submit an application
• Salary is in the range of $75,000 - $90,000, with benefits info below:
• Share Options
• 401(k): Human Interest Plan w/ 4% Company Match (Eligible After 3 Months)
• Healthcare & Dental: Company Covers 50%
• Flexible Paid Time Off (Flex PTO)
• And More

Work Arrangement:
This position is Hybrid, based in Castle Rock, CO. You will be expected to work in our Castle Rock office on Mondays, Wednesdays, and Fridays, while Tuesdays and Thursdays are remote work days. (We believe in-person collaboration on M/W/F helps with creative teamwork and bonding, while T/Th at home offers flexibility for deep focus work.) Candidates must be able to reliably commute to Castle Rock, and occasional additional in-office days for key meetings or events may be needed with advance notice. Standard working hours align with the Mountain Time Zone.