Build and launch Instagram and TikTok profiles, develop organic growth strategy, create viral campaign concepts and repeatable formats, manage end-to-end content lifecycle, analyze performance data to optimize creative, and handle community engagement while coordinating with the founder and creative partners.
We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up.
This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.
Responsibilities- Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
- Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development.
- Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality.
- Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
- Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
- Manage day-to-day community engagement and coordinate with the founder and creative partners.
Requirements
- Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage.
- A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results.
- Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
- Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content.
- Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
- Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.
- Able to work PST hours.
Nice to Have
- Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.
Similar Jobs
Information Technology
Lead social growth by turning editorial, audio, events, and expert insights into platform-native content and repeatable campaigns. Own organic and paid distribution, partner and creator amplification, measurement, A/B testing, and conversion strategies to grow engaged senior audiences and move them into subscribers, community members, and other owned channels.
Top Skills:
LinkedInYoutube
Manufacturing
Manage and grow an assigned Moen territory by building relationships with wholesalers, dealers, contractors and builders. Execute territory sales plans, present products and trainings, drive product adoption, provide exceptional account service, use CRM and sales processes, share market and competitive insights, and collaborate with regional and cross-functional teams. Travel up to 50% and handle territory administrative duties.
Top Skills:
CRMExcelOutlookPowerPointWord
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Manage a team of Technical Account Managers, enhancing customer success through strategic leadership, collaboration, and effective case resolution in the cybersecurity sector.
Top Skills:
Ai-Native PlatformCybersecurityEndpoint Protection Technologies
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
