Who is Trace3?
Trace3 is a leading Transformative IT Authority, providing unique technology solutions and consulting services to our clients. Equipped with elite engineering and dynamic innovation, we empower IT executives and their organizations to achieve competitive advantage through a process of Integrate, Automate, Innovate.
Our culture at Trace3 embodies the spirit of a startup with the advantage of a scalable business. Employees can grow their career and have fun while doing it!
Trace3 is headquartered in Irvine, California. We employ more than 1,200 people all over the United States. Our major field office locations include Denver, Indianapolis, Grand Rapids, Lexington, Los Angeles, Louisville, Texas, San Francisco.
Ready to discover the possibilities that live in technology?
Come Join Us!
Street-Smart - Thriving in Dynamic Times
We are flexible and resilient in a fast-changing environment. We continuously innovate and drive constructive change while keeping a focus on the “big picture.” We exercise sound business judgment in making high-quality decisions in a timely and cost-effective manner. We are highly creative and can dig deep within ourselves to find positive solutions to different problems.
Juice - The “Stuff” it takes to be a Needle Mover
We get things done and drive results. We lead without a title, empowering others through a can-do attitude. We look forward to the goal, mentally mapping out every checkpoint on the pathway to success, and visualizing what the final destination looks and feels like.
Teamwork - Humble, Hungry and Smart
We are humble individuals who understand how our job impacts the company's mission. We treat others with respect, admit mistakes, give credit where it’s due and demonstrate transparency. We “bring the weather” by exhibiting positive leadership and solution-focused thinking. We hug people in their trials, struggles, and failures – not just their success. We appreciate the individuality of the people around us.
**This position will be hybrid remote, requiring in office work in Colorado Springs, CO & regional travel
JOB SUMMARY:
Trace3 Government is seeking a strategic and driven Director of State, Local, and Education (SLED) sales to lead our business growth across Colorado and Wyoming, with the vision and capacity to expand into surrounding states in the Mountain West. This role will focus on expanding Trace3’s footprint in the public sector IT infrastructure, cybersecurity, data, and cloud modernization space — driving high-value client outcomes and strategic partnerships.
The Director will serve as the business owner for all SLED initiatives in the region, managing key customer relationships, aligning with OEM and channel partners, developing state and local strategies, and coordinating with internal engineering, delivery, and sales operations teams to drive profitable growth.
SUMMARY OF ESSENTIAL JOB FUNCTIONS:
Strategic Market Leadership
- Develop and execute a regional SLED growth strategy covering the State, Local, and Education markets in Colorado and Wyoming with expansion potential into surrounding states.
- Identify, pursue, and secure strategic opportunities across infrastructure modernization, cybersecurity, cloud migration, and data analytics.
- Maintain a deep understanding of state procurement cycles, cooperative purchasing vehicles like NASPO and funding streams impacting IT initiatives.
Business Development & Sales Execution
- Drive pipeline generation and deal execution across key agencies, municipalities, counties, school districts, and higher education systems.
- Build strong relationships with CIOs, IT Directors, Procurement Officers, and System Integrator partners.
- Collaborate with OEM partners (Cisco, Dell, Palo Alto, AWS, etc.) to align go-to-market campaigns and joint sales plays.
Team & Partner Collaboration
- Work closely with engineering, solutions architects, and project delivery teams to ensure technical excellence and customer satisfaction.
- Coordinate with the Trace3 Federal and Commercial business units to create synergy and cross-market opportunities.
- Develop and mentor a team of account executives, inside sales, and customer success representatives.
Operational & Financial Performance
- Own revenue targets and profitability goals for the SLED vertical within the assigned geography.
- Maintain accurate forecasting, pipeline visibility, and quarterly business reviews.
- Contribute to statewide marketing campaigns, RFP responses, and strategic proposal development.
- Proven record of delivering $10M+ in annual revenue within state/local or education markets.
REQUIRED SKILLS AND EXPERIENCE:
- Deep knowledge of the SLED procurement landscape in Colorado and Wyoming (state contracts, cooperative vehicles, capital planning cycles).
- Strong understanding of IT infrastructure, cybersecurity, and cloud technologies.
- Executive presence and ability to engage senior public officials and IT leaders.
- Strong business acumen, team leadership, and partner management skills.
- Willingness to travel across the region (approx. 25–35%).
The Perks
- Comprehensive medical, dental and vision plans for you and your dependents
- 401(k) Retirement Plan with Employer Match, 529 College Savings Plan, Health Savings Account, Life Insurance, and Long-Term Disability
- Competitive Compensation
- Training and development programs
- Major offices stocked with snacks and beverages
- Collaborative and cool culture
- Work-life balance and generous paid time off
Our Commitment
At the core of Trace3's DNA is our people. We are a diverse group of talented individuals who understand the importance of teamwork and demonstrating leadership, character, and passion in all that we do.
We’re committed to fostering an inclusive workplace where everyone feels respected, valued, and empowered to grow. We recognize that embracing diversity drives innovation, improves outcomes, fosters collaboration, boosts teammate satisfaction, and builds a more inclusive culture.
As an equal opportunity employer, Trace3 bases all employment decisions based on individual qualifications, merit, and business requirements. We do not engage in discrimination on the basis of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability, genetic information, or any other characteristic protected by federal, state, or local law.
Any demographic information provided is strictly voluntary, kept confidential in accordance with Equal Employment Opportunity (EEO) regulations, and will not be used in employment decisions, including hiring, promotions, or mentorship programs. We are committed to providing equal employment opportunities for all.
If you require a reasonable accommodation to complete the application process or participate in an interview, please email [email protected].
***To all recruitment agencies: Trace3 does not accept unsolicited agency resumes/CVs. Please do not forward resumes/CVs to our careers email addresses, Trace3 employees or any other company location. Trace3 is not responsible for any fees related to unsolicited resumes/CVs.
Top Skills
Trace3 Denver, Colorado, USA Office
4601 DTC Blvd, Denver, CO, United States
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