SEO Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

SEO Specialists are a key part of the Sites department at FareHarbor. We host over 3,000 client websites and are always looking to help our clients grow their business by improving their organic search presence. In this role, you will use your SEO skills to audit our clients’ websites, develop optimization roadmaps, proactive craft website recommendations, and report on the success of your work. You will work with a wide variety of clients in the tourism industry, ensuring every day is a little different than the last and you have plenty of opportunity to hone your skills. 

FareHarbor’s business model requires that users utilize our software to book online. For this reason it is in FareHarbor’s best interest that our clients have websites that are easy to find, easy to navigate and that drive online conversions. As an SEO Specialist, you will work hand in hand with our Project Coordinators, Conversion Rate Optimization Specialists, Senior SEO Specialists, and SEO Strategists to hit deadlines, update websites with SEO recommendations, and proactively target sites that have high conversion opportunities. This role will work with a client portfolio to nurture, grow and report on by communicating and making changes that conform to modern and strategic SEO best practices. 

To be successful in this role you should have knowledge of user experience and SEO principles and their applications. In addition to SEO skills, you should be competent in using Google applications, and have exceptional written, communication and organizational skills. You will be working on multiple projects at one time and should have a strong attention to detail and the ability to multitask and self start. For this position you should also have an understanding of how websites are built and structured and an applicable understanding of how to make each site continuously successful YOY through strategic SEO analysis and reporting. This is a full time, hybrid position in our Denver office but is remote for the time being.

What you’ll do here:

• Conduct SEO Audits of clients websites that include recommendations for keyword, technical, local and off-site optimizations.
• Perform keyword research, local audits and competitive analysis
• Understand and implement technical SEO audits and changes
• Recommend and implement site migration strategies 
• Track, report, and analyze the impact of SEO recommendations
• Collaborate with Account Managers and Client Stakeholders on SEO strategies
• Communicate with clients through meetings, email, and tickets
• Keep up to date with algorithm updates and SEO trends to keep our clients in the coveted ranking positions
• Serve as the SEO expert/advocate within FareHarbor, sharing your knowledge with the FareHarbor sites department, Account Managers, FareHarbor Sites product team and more
• Follow any specific instructions provided by Project Coordinators and SEO Strategists,  working with them to hit agreed upon deadlines and milestones for each project.
• Think from the perspective of a customer to build SEO reports/audits that will promote the website to increase conversions.
• Be an authority on our in-house developed WordPress theme and understand its limitations and restrictions (training will be provided for this)
• Stay up to date with SEO website best practices and trends and implement when necessary
• Work with the Product team to give feedback on features that already exist and ones that should be created.

Requirements:

• 2+ years in an SEO role developing and implementing SEO strategies
• Experience with managing client portfolios and communications 
• Recommended experience working with Excel, SEM Rush, Screaming Frog, MOZ
• Experience working with Content Management Systems (CMS) such as Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, Wordpress, etc.
• Experience with Google Analytics, Google Search Console and Google Data Studio
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Have the desire to improve and grow within the organization
• Understand and stay up to date with website best practices
• Strong attention to detail
• Think critically and strategically on how to increase website conversions

Bonus Points: 

• Multilingual - Spanish speaking
• Have experience with HTML and CSS

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $52,160-$78,240, plus 10% bonus potential 

Application Deadline: June 25, 2025

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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