SEO Specialist

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Coupa, Toast and PagerDuty.

As a SEO Specialist, you will play a key role in developing, implementing, and optimizing SEO strategies that improve organic visibility, traffic, and conversions. You will collaborate with content, product, and development teams to ensure SEO best practices are integrated across all initiatives. Reporting to the SEO Manager, you will be a key member of our Demand Generation team, driving initiatives that accelerate traffic and organic customer acquisition. 

This role is remote in Canada or USA

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to improve search rankings and organic traffic.
• Conduct in-depth keyword research, competitive analysis, and site audits to identify growth opportunities.
• Experiment and optimize AI-driven content optimization workflows (e.g., Surfer SEO, MarketMuse) to improve content performance and SEO efficiency.
• Optimize on-page elements, including title tags, meta descriptions, headers, and content structure, for SEO effectiveness.
• Work closely with content teams to create and optimize high-quality, search-friendly content.
• Manage technical SEO initiatives, including crawlability, indexability, structured data, and site performance improvements.
• Collaborate with developers to implement SEO-friendly site architecture, redirects, and schema markup.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., Ahrefs, SEMrush, or Surfer SEO).
• Stay updated on search engine algorithms, industry trends, and best practices to keep our SEO strategy ahead of the curve.
• Support the development and execution of link-building and digital PR strategies alongside our content and marketing teams to enhance domain authority.

About you:

• 3+ years of experience in SEO, preferably in an in-house role at a fast-growing B2B SaaS company or equivalent relevant experience.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Keyword insights, and Surfer SEO.
• Experience leveraging AI tools and technologies (e.g., ChatGPT, Jasper, MarketMuse) to enhance SEO workflows, content creation, or performance analysis.
• Experience with Webflow CMS, strongly preferred but not mandatory.
• Ability to analyze data, generate insights, and make data-driven SEO recommendations.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
• Experience with structured data implementation and Core Web Vitals optimization.
• Strong project management skills and ability to prioritize tasks effectively.
• Experience collaborating with cross-functional teams, including developers, designers, and content creators.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.