SEO & Performance Specialist

**No Recruiters Please**

Title: SEO & Performance Specialist

Location: Hybrid (Denver, CO)

Salary: $65,000 – $75,000/year

Benefits: 2 Weeks PTO, Medical, Dental, Vision Insurance

Company Overview

Telescope Mapping is a boutique sales and marketing consultancy based in Denver, CO, serving clients in the US and in Canada. We work with both B2B and B2C businesses across a wide range of industries, including both products and services. As a small, collaborative team, we believe in working with integrity, taking responsibility, staying curious, and approaching every project with creativity and compassion. Our mission is simple: to provide the highest level of service in our field and help businesses reach their full potential.

What sets us apart is our attention to detail, our customer service, and our approach to decision-making. We leverage data to inform all of our strategic decisions.

About the Role

We’re looking for an experienced and highly analytical SEO & Performance Specialist to lead the implementation of paid and organic growth and conversion strategies for our clients. In this role, you aren’t just optimizing for AI and search engines; you are optimizing for human behavior and business outcomes. The ideal candidate blends technical SEO expertise with a "performance" mindset by using data to identify why traffic isn’t converting and implementing the strategies to fix it. This role is remote, requiring a proactive individual who can manage remote deep-work with virtual collaboration.

Key Responsibilities

• Strategy Implementation: Translate high-level SEO roadmaps into actionable tasks, managing the day-to-day execution of technical, content, and authority-building initiatives.
• On-Page Optimization: Execute and manage on-page enhancements across various CMS platforms and custom page builders, collaborating with developers when necessary.
• Technical Maintenance: Perform routine site health checks and immediate fixes to resolve crawl errors, broken links, and schema mark-up issues to ensure peak indexability.
• Website Performance Upkeep: Implement non-engineering performance updates to improve Core Web Vitals, such as image compression, script management, and mobile-responsiveness tweaks.
• Keyword & Intent Mapping: Update and maintain keyword research files to ensure content remains aligned with evolving search intent and high-converting traffic opportunities.
• Blog Production & Management: Handle the end-to-end production of long-form guides and articles, including formatting, editing, SEO-optimizing, and publishing within the CMS.
• GBP Administration: Manage and optimize Google Business Profiles across multiple industries, ensuring all location data, posts, and imagery are accurate and updated using GBP, Yext and GatherUp.
• Performance Monitoring: Maintain and update reporting dashboards in GA4, GSC, and Looker Studio, ensuring data integrity and highlighting performance trends for the strategy team.
• Conversion Optimization (CRO): Implement tactical "performance" updates to landing pages—such as CTA adjustments and layout tweaks—to improve the ROI of existing organic traffic.
• Competitive Tracking: Regularly monitor competitor movements and search landscape shifts to provide the strategy team with data for proactive adjustments.
• Cross-Functional Support: Act as the primary execution point for the content and creative teams, ensuring all new assets meet strict SEO and performance standards before going live.

Requirements

• Proven Experience: 2+ years of SEO and digital performance experience, ideally in an agency environment.
• The Tech Stack: Working history with SEMrush/Ahrefs, Google Search Console, and Google Analytics 4 (GA4).
• Performance Focus: Demonstrated experience in Conversion Rate Optimization (CRO), keyword acquisition,and A/B testing.
• CMS Fluency: Experience optimizing within WordPress, Shopify, and other major platforms.
• Communication: Strong ability to present data-heavy reports in a clear, narrative-driven format.
• High Ownership: A self-starter who treats client accounts like their own business.
• Colorado-Based: Must be located in Colorado.
• Internet: Must have access to high-bandwidth internet.

Preferred Qualifications

• Experience with Google Tag Manager (GTM) for advanced event tracking.
• Familiarity with UX/UI principles as they relate to SEO and conversion.
• Basic knowledge of HTML/CSS/JavaScript to assist in technical troubleshooting.
• Experience using AI-driven tools to scale keyword research and content optimization.
• Experience crafting strategy, developing creative, deploying and evaluating Google Ad performance, including LSAs.
• Experience using various platforms, including Wordpress and Shopify.

Work Environment & Expectations

• You’ll report directly to one of two owners.
• Flexible working hours are allowed, as long as responsibilities are met.
• We prefer team members to work during standard business hours to maximize collaboration.

Success Metrics

Success in this role will be measured by:

• Growth in Organic Conversions: Not just traffic, but the tangible leads/sales generated via search.
• Ranking Improvements: Significant movement in high-priority, high-intent keyword categories.
• Technical Excellence: Maintaining "healthy" site scores across all managed client domains.
• Client Retention: Providing the insights and results that make Telescope Mapping indispensable to our clients.
• Project Management: Approaching projects in an organized and timely manner, ensuring that target due dates are met.
• Speed & Accuracy of Implementation: How quickly and effectively strategic recommendations are moved from "planned" to "live."
• Technical Site Health: Maintaining a high "Health Score" and minimizing errors across all client domains.
• Content Consistency: Ensuring the blog and GBP accounts are updated on schedule with zero formatting or optimization oversights.
• Data Reliability: Keeping client dashboards accurate, functional, and ready for review at any given time.

How to Apply

Please visit telescopemapping.com/careers/ to submit a cover letter, resume, and references for consideration. In your cover letter, please highlight a specific instance where you improved a client’s conversion rate and/or revenue through SEO efforts. We won’t be reaching out to references until after a first round of interviews have been completed.

We will be accepting applications until the position is filled. We will review, then reach out to applicants. Please do not contact Telescope Mapping or individual employees. We inform all applicants of next steps.

**No Recruiters Please**