SEO & Performance Ops Specialist

Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 12 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we’re redefining what it means to age confidently and independently. 

We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose. 

About the Role:

We are seeking a high-output, technically proficient individual to own SEO, analytics infrastructure, conversion optimization, and performance reporting across two consumer healthcare brands: Medical Guardian and MobileHelp. 

This role will function as a principal-level individual contributor, replacing external agency support and bridging the gap between strategic insights and technical execution. You will operate cross-functionally with Paid Media, Lifecycle, and Brand to ensure full-funnel visibility, data trust, and continuous performance lift. 

Key Responsibilities: 

Performance Reporting & Analytics: 

• Develop and maintain performance dashboards using GA4, Looker Studio, and SQL 
• Calculate and report on funnel metrics: CPS, CAC, CVR, LTV, ROAS 
• Scale insights to brand-level reporting across both Medical Guardian and MobileHelp 
• Align internal sales and marketing data from GA4, HubSpot, Salesforce, and ad buying platforms 

Attribution & Tracking Infrastructure: 

• Assist internal attribution modeling efforts (build vs. buy analysis) 
• Harden GA4 → Salesforce → HubSpot tracking infrastructure for full-funnel visibility 
• Own platform hygiene: event naming conventions, tagging logic, and data layer structure 
• Maintain and QA event tracking via Google Tag Manager, Google Tag Assistant, and GA Debug 

SEO & Generative Engine Optimization (GEO): 

• Assist with the formulation of the SEO/GEO strategy to drive optimal business impacts 
• Fully own technical SEO execution, replacing agency functions 
• Identify and resolve crawlability, indexing, schema, and Core Web Vitals issues 
• Structure schema markup for AEO and SGE (Search Generative Experience) readiness 
• Develop and execute a 90-day roadmap to improve GEO visibility across both brands 

CRO & Behavioral Optimizations: 

• Analyze user journey friction via heatmaps, clickmaps, and behavior flow 
• Improve CRO testing loops using Microsoft Clarity, VWO, or similar tools 
• Prioritize experimentation for high-traffic and high-CPS pages to improve lift 
• Translate findings into page-level optimization recommendations to surface with the rest of the team 

Tool Management & Operational Ownership: 

• Own and maintain Adthena (competitive search inteligence), AthenaHQ (GEO search intelligence), and other SEM tools 
• Ensure cross-brand data consistency and reporting fidelity 
• Act as the technical connector between paid media, lifecycle, and brand 

Qualifications: 

• Experience: 
• 5+ years in SEO, digital analytics, and performance marketing operations, ideally in high-volume environments. 
• Proven track record of replacing or managing external SEO agencies through in-house technical execution. 
• Technical Skills: 
• Expert in GA4, Google Tag Manager, and event tracking setup/troubleshooting. 
• Proficiency in SQL and Looker Studio (or equivalent BI tools) for building automated dashboards. 
• Deep understanding of funnel metrics (CPS, CAC, CVR, LTV, ROAS) and how to align them across multiple data sources. 
• Hands-on technical SEO expertise: schema markup, Core Web Vitals, crawlability, indexing, and AEO/SGE readiness. 
• CRO & Analytics Tools: 
• Experience with Microsoft Clarity, VWO, Hotjar, or similar for behavioral analytics and CRO testing. 
• Attribution & Data Integration: 
• Strong understanding of attribution modeling (multi-touch, data-driven), GA4 → Salesforce → HubSpot integration, and marketing-to-sales data alignment. 
• Tool Management: 
• Experience managing SEO and competitive intelligence tools (e.g., Adthena, SEMrush, Ahrefs) and ensuring cross-platform data consistency. 

Preferred Qualifications:

• Experience in consumer healthcare or subscription model businesses. 
• Familiarity with AthenaHQ or other generative engine optimization tools. 
• Strong grasp of paid media performance drivers and their interplay with organic traffic. 
• Background in multi-brand or portfolio-level marketing operations. 

Soft Skills: 

• Highly analytical, data-driven decision-making. 
• Ability to translate technical findings into actionable insights for non-technical stakeholders. 
• Comfortable operating as a principal-level IC in a fast-paced, high-output environment. 
• Strong cross-functional communication and collaboration skills. 

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match