SEO/GEO Strategist (Contract)

Simplistic is seeking a skilled SEO/GEO Strategist to develop and execute strategies that enhance our clients' website performance across traditional search engines and AI search tools. The ideal candidate will have a strong, proven SEO background, plus experience and learnings from the evolving AI search landscape. This role requires a detail-oriented, driven individual adept at leveraging both on-page and off-page optimization techniques to drive results. 

About Simplistic:

We are an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform. 

As one of the founding Shopify Plus partners, we pride ourselves on being forward thinkers and experts in all things Shopify. Our expertise is constantly evolving to keep us at the forefront of the D2C eCommerce landscape.

Our mission is to craft tailored digital experiences to suit the voice and needs of each client. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients. 

Simplistic is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Additionally, we believe in transparency in compensation. This is a contract-to-hire position.

As an SEO/GEO Strategist, this role could include:

• Formulate and execute SEO and GEO strategies to meet client objectives, optimizing to improve visibility, ranking, presence, and organic traffic.
• Conduct keyword and AI search prompt research, identify priorities, and create content calendars for optimizations and net new content. 
• Work closely with designers, developers, and copywriters to bring strategic plans to life. 
• Analyze competitors’ SEO tactics to identify opportunities and refine our approach. 
• Test AI apps and tools to improve client’s ecommerce customer experience and conversions. 
• Perform technical audits to identify and resolve issues that impact website performance, search rankings, and brand positioning. 
• Utilize analytics tools to monitor progress and make data-driven adjustments to strategies.
• Create detailed reports and communicate insights and progress to clients regularly.

Required Competencies

• A minimum of 3-5 years of proven experience in SEO strategy, encompassing both on-page and off-page optimization. 
• Interest in the evolving AI search landscape, with some experience in optimizing and reporting on at least one brand’s position and presence across platforms.  
• Excellent copywriting skills and a strong editorial eye, without the assistance of ChatGPT. 
• Expertise in using top SEO tools like Ahrefs, Semrush, or Moz, as well as GA4 and GSC for deep analytical insights.
• Demonstrated ability to dissect data, spot trends, and pivot strategies based on quantitative and qualitative performance metrics.
• Strong organizational skills with the ability to shift gears between clients, manage multiple projects, and collaborate effectively with cross-functional teams.
• Well-versed in various Content Management Systems, with a preference for candidates who have experience with Shopify Plus.