Senior Vice President, Communications & Marketing

About Us

Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business-critical decision makers and those they trust —  from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them. 

We are hiring a Senior Vice President, Communications and Marketing in our New York office.

About the Role:

Applecart has successfully created the category of Decision Maker Marketing and is changing the way that C-level leaders think about reaching and influencing their organizations’ most important stakeholders. We believe that we have the opportunity to cement Applecart as the convening force for C-suite executives to learn about how to manage the risks and opportunities that come from the modern information environment.

You will be responsible for building and leading our communications and marketing functions, with a primary focus on the department’s production of high-quality content, thought leadership, and events programs for C-suite audiences. Additionally, this role will own public relations, demand generation, and brand marketing.

What You’ll Do

• Concept and orchestrate our overall marketing and communications strategy 
• Oversee the consistent production of remarkable thought leadership and content that deeply resonates with our C-level audience and positions Applecart as the unquestioned, must-follow resource for current and aspiring C-suite executives
• Overseeing and working with our Director of Events, craft and execute an events strategy that establishes Applecart as a critical forum for C-suite leaders to meet each other, exchange ideas, learn how to elevate themselves and their roles within their organizations, and enjoy time together  
• Work closely with company leadership to define Applecart’s story and message and find the best ways to reach Applecart’s target audience (including using Applecart’s product to do so)

Experiences and Capabilities You Bring:

• We embrace multiple possible paths to this role - you may have been: 
• a marketing leader from an elite media publisher
• a marketing leader from a top C-suite advisory or management consulting firm
• a marketing leader at B2B companies with complex sales to C-level executives where thought leadership for a sophisticated buyer persona and high-end events marketing were core pillars of the company’s marketing strategy
• Significant leadership experience - you have built and led internal teams, overseen external resources, and owned and allocated a significant budget 
• You have a strong understanding of, and taste for, the content, thought leadership, messaging, and events that will resonate with C-level audiences, with a focus on Chief Communications Officers, Chief Corporate Affairs Officers, Chief Executive Officers
• You have excellent written and verbal communication skills, and you are able to identify, recruit, and lead great writers capable of producing excellent written content
• You are a creative strategist who consistently comes up with new ways to grab the attention of and influence C-level audiences 
• You are a self-starter who thrives in a fast-paced work environment
• You possess a bias for action; you identify opportunities for improvement and take the initiative to drive necessary change

This is a hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday. 

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $250,000-600,000 based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of discretionary annual cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

A few facts about us:

• Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier advertising and communications agencies like Teneo, FGS, Weber Shandwick, and OMD. 
• Applecart is growing quickly — over the last 3 years, we’ve increased our bookings by 10X, grown our headcount by 4X, and we’re cashflow positive. 
• Our senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, early sales and talent leaders from Google and Twitter, two of the Democratic Party’s most successful pollsters and strategists, a former CRO of a high-growth tech company with hundreds of millions in ARR, and alums of top-tier organizations like Bain, Amazon and Simpson Thacher.
• Our investors include Bain & Company, global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Ari Emanuel, CEO of TKO and Executive Chairman of WME, and Jennifer Fonstad, Owl Capital Managing Partner, serve on our board. 
• Our work has been featured on Morning Joe on MSNBC, BloombergTV and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.