Senior Vice President, Brands

The Senior Vice President of Brands will lead the strategic vision, development, and management of the company's global brand portfolio. This role ensures brand positioning, marketing initiatives, and overall brand integrity are aligned with corporate goals and global market trends. The position will oversee brand teams, manage relationships with licensors and stakeholders, and spearhead strategic initiatives that drive both brand awareness and profitability across all domestic and international markets.

Develop and oversee the long-term vision and strategy for the company’s entire brand portfolio, including proprietary and licensed brands

Lead efforts to identify new brand acquisition opportunities, discontinue underperforming brands, and renegotiate existing brand licenses

Collaborate with senior leadership to ensure brand priorities align with corporate goals and market trends, including cross-pillar and cross-enterprise collaboration with Vision Care and Network businesses

Act as the primary liaison with key licensors, maintaining productive relationships and negotiating agreements for brand licensing, renewals, and amendments

Resolve any issues or disagreements with external partners in collaboration with legal counsel

Guide the development of global brand strategies to maximize market opportunities, ensuring brand positioning aligns with industry trends and company objectives

Collaborate with cross-functional teams (sales, supply chain, finance, marketing) to execute initiatives that maintain the integrity and market strength of the brands

Ensure gross margin, profitability, and sell-through targets are met across all brand lines by working closely with finance and operations teams

Lead and mentor brand management teams, ensuring top talent is retained and developed

Foster a culture of creativity, collaboration, and accountability within the brand management team

Work closely with product development, merchandising, and sales teams to ensure successful brand execution and product performance in the marketplace

Guide the creation and execution of comprehensive marketing campaigns that elevate the perception and visibility of each brand

Ensure that all external communications, including advertising, promotions, and public relations efforts, are consistent with brand standards

Monitor brand performance and market position through detailed analysis of sales data, market trends, and competitor activities

Provide regular feedback to senior leadership on brand health and recommend adjustments to strategy when necessary

Support the integration of brand initiatives into broader corporate marketing and consumer engagement efforts

Maintain brand consistency and integrity across all internal and external communications, ensuring that each brand adheres to established guidelines and standards

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience

10+ years’ experience with clear progression to senior leadership/management roles, leading and motivating, cross-functional, interdisciplinary teams to achieve strategic goals

Ability to create forward-thinking brand strategies and innovative campaigns that resonate with the target audience

Skill in using market research, customer insights, and data analytics to drive branding decisions that elevate visibility and grow customer reach

Strong understanding of digital marketing channels, social media platforms, and content marketing best practices

Experience managing multiple projects, timelines, and budgets to ensure effective brand execution within deadlines

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