Senior Strategic Partnerships Marketing Manager

What you’ll be doing:

• Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems.
• Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery. 
• Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact.
• Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing.
• Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem.
• Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels.
• Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels.
• Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth.
• Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator.
• Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth.

Qualifications & Desired Experience:

• 5–7+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing
• Proven success leading GTM marketing strategies in high-growth technology companies
• Strong understanding of the retail media, advertising, and marketing technology landscape
• Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
• Strategic thinking with excellent storytelling, writing, and presentation skills
• Strong project management skills with the ability to manage multiple initiatives and stakeholders
• Comfortable working cross-functionally in a fast-paced, high-growth environment
• Experience working with Product Marketing, Partner Managers, and Sales leaders to bring new solutions to market
• Knowledge of Salesforce, HockeyStack, Hubspot, and common martech platforms preferred

StackAdapters Enjoy:

• Highly competitive salaryRRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Our social and team events!