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About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
About the Roles: We’re hiring for multiple senior roles on the Growth Design team across the full customer lifecycle—from how potential customers first discover Gusto, to how they get started and find early value, to how they expand into our broader ecosystem of tools and services.
The designers on the Growth team work in these three areas, shaping high-impact experiences across the end-to-end customer journey with Gusto:
- Acquisition: Craft the first impression of Gusto—defining how small businesses find, learn about, and engage with our platform across marketing sites and campaigns. Your work will focus on lead generation, funnel optimization, and creating personalized experiences that convert visitors into qualified leads.
- Onboarding & Activation: Drive the creation of seamless and personalized onboarding flows that help customers quickly understand, set up, and start benefiting from Gusto’s products. Create systems and touchpoints that accelerate time-to-value, reduce friction, and ensure customers feel confident from day one.
- Expansion: Designing experiences that help customers grow with Gusto—crafting upgrade paths, in-product awareness, pricing flows, and cross-sell opportunities that feel intuitive and customer-centered. Your work will enable customers to discover and adopt the right products at the right time, fueling both their growth and Gusto’s.
All of our open roles across the team require a strong foundation in UX, UI and systems thinking, a sharp product sense, and a bias for collaboration. You’ll work side-by-side with cross-functional partners in Product, Engineering, Marketing, Sales, and Data to build thoughtful, elegant solutions that drive both business outcomes and customer success.
If you’re excited to design with impact at scale and help shape the future of small business growth, we’d love to meet you.
About the Team: The Growth team at Gusto is dedicated to helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust. As a key contributor, you’ll join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey.
Here’s what you’ll do day-to-day:
- Design for growth by crafting high-converting, personalized, and accessible experiences that support lead generation, onboarding, and monetization across the customer journey.
- Systematize customer journeys by developing scalable frameworks for onboarding, pricing, packaging, and cross-product expansion.
- Collaborate cross-functionally with product, engineering, marketing, sales, revenue, and data science partners to deliver cohesive, end-to-end experiences.
- Optimize through experimentation using A/B testing, behavioral analytics, and user research to iterate on key touchpoints and improve conversion and engagement.
- Elevate the craft by contributing to our design systems, producing best-in-class UX and content, and mentoring fellow designers.
- Holistic service design by considering marketing, sales, and support needs to ensure a unified and intuitive experience from first contact to expansion.
Shape the long-term vision by identifying future-state experience opportunities and setting a strategic north star that guides iterative progress.
- Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems.
- Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention.
- Lead through ambiguity by owning high-impact, cross-product initiatives and guiding design strategy across multiple teams or domains.
- Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies.
Here’s what we're looking for:
- 8-10+ years of experience in full-stack product design exemplifying strong craft (UX/UI, content design, and service design), with expertise in relevant roles driving growth through quality customer experiences.
- Deep experience in one or more of the following: B2B SaaS onboarding, lead conversion, funnel optimization, pricing/monetization
- Strong understanding of growth principles, behavioral psychology, and customer decision-making.
- Experience working on multi-product ecosystems, ensuring seamless acquisition, onboarding, activation, upgrade and/or expansion experiences.
- Ability to lead complex projects, balancing business needs with customer-centric design principles.
- Expertise in A/B testing, behavioral analytics, and research-driven experimentation.
- Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success.
- Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction.
- Experience collaborating with Revenue, Growth, Sales, Marketing, and Engineering teams.
- Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives.
- Track record of mentoring and coaching other designers.
Nice to haves:
- Experience designing for subscription-based business models.
- Familiarity with Fintech, Payroll, or HR SaaS products.
At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver & most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
Gusto Denver, Colorado, USA Office
Gusto's Denver office is located right off of the 16th Street Mall, a pedestrian-friendly area packed with shopping, restaurants, and attractions. Many Gusties take RTD transit, while others bike and drive in to the office.
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