Senior Specialist, Social Media

Scout Motors is building more than vehicles — we’re building a movement. We’re looking for a strategic, creative, and self-starting Social Media Strategist to help define how Scout shows up across all digital platforms. This is a role for someone who thrives in a fast-paced environment, understands culture, and knows how to craft stories and moments that build brand love from the ground up.

You’ll lead social strategy, content creation, and performance insight for Scout’s organic presence, working closely with internal teams and agency partners to ensure every post, story, and reel reflects our vision, our adventurous spirit, and our authenticity.

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Lead Social Strategy: Develop and execute platform-specific strategies that drive engagement, growth, and cultural relevance while amplifying Scout’s brand voice.
• Create & Curate Content: Capture and edit social-first photos and videos, build motion graphics, and create compelling storytelling content for each platform.
• Pitch Stories: Proactively suggest content ideas, campaigns, trends, and real-time moments that connect with audiences and elevate Scout’s social presence.
• Collaborate Across Teams: Partner with in-house creatives, agency partners, influencers, and collaborators to bring concepts to life.
• Translate Campaigns to Social: Convert brand initiatives (e.g., “There Is a Scout in All of Us” and “The World Needs Scouts”) into engaging, platform-tailored content.
• Analyze & Iterate: Monitor metrics, interpret data, and deliver actionable insights — blending analytics with instinct to refine and improve performance.
• Grow Community: Advocate for and co-manage social engagement, conversations, and community-building tactics that reinforce brand loyalty.
• Stay Ahead of Trends: Track social culture, memes, audio, and conversation shifts, and respond quickly with creative, on-brand executions.

Location & Travel Expectations:

• This role will be based out of the future Scout Motors corporate headquarters, which is anticipated to be identified in 2025. This role may be remote to start but will transition to an in-office setting at the headquarters after the location is determined. This role is not eligible for remote work in New York City.
• The responsibilities of this role require attendance in office with in-person meetings and events occasionally to office meetings, events, and brand activations.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.
• Travel: Domestic travel required, up to 35% of the time. Valid driver's license required. 

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring: 

• A portfolio of social media work that demonstrates creativity, punchy copy, video/reel editing, motion graphics, and visual brand design.
• Expertise in Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, InDesign), Figma, and common design workflows.
• Experience producing platform-specific visuals and video content, including animation, transitions, and storytelling edits.
• Strong communication, tone-of-voice, and collaboration skills.
• Ability to work independently, manage multiple projects, and adapt quickly to shifting priorities.
• Analytical skills to assess performance and adjust strategy while maintaining a creative, audience-first approach.
• Ability and willingness to travel domestically and internationally as required, approximately 35% of the time. 
• Valid driver's license required.

Preferred Qualifications

• Experience launching or growing anew brand’s social presence.
• Experience working with influencers, content creators, or ambassadors.
• Passion for automotive, EVs, mobility innovation, or sustainability.
• Comfortable with fast iteration, evolving priorities, and collaborative feedback loops.

The benefits of joining Scout include the chance to build products and a company from the ground up.  This is a chance to create something new and lasting – with an iconic brand at its foundation.  In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $110,000.00 - $135,000.00

Internal leveling code: IC8