Senior Specialist, Platform Marketing & Partner Promotions

Operations Shared Services | Remote | Full-Time

Are you passionate about streaming media and ready to amplify the reach of compelling sports and entertainment content? Scripps is seeking a Senior Specialist, Platform Marketing & Partner Promotions to drive awareness and audience growth for our portfolio of streaming channels. In this role, you'll be at the forefront of securing promotional placements and earned media from FAST, OTT, and other streaming platform partners while coordinating high-impact marketing campaigns that maximize exposure for our priority programming and brand initiatives.

• Support the development and execution of platform marketing strategies designed to increase visibility, tune-in, and engagement for sports and entertainment content across streaming and television partners

• Build and maintain day-to-day relationships with key FAST, OTT, connected TV, and platform distribution partners

• Identify, pitch, and help secure no-cost earned media promotion opportunities from streaming distribution partners across their platforms and marketing channels

• Manage promotional calendars aligned to content priorities, including sports events, premieres, stunts, marathons, holidays, and other tentpole moments

• Partner closely with internal teams including programming, creative, social, communications, distribution, and analytics to ensure campaigns are well planned and effectively executed

• Develop clear and compelling partner-facing materials, including pitch decks, promotional requests, campaign briefs, and recap documents

• Coordinate campaign execution with external partners and internal stakeholders, ensuring timelines, deliverables, and placements are tracked and fulfilled

• Monitor and report on campaign results, summarizing performance, promotional value, and opportunities to optimize future activations

• Maintain awareness of trends and best practices across FAST, AVOD, OTT, CTV, and the broader streaming distribution landscape

• Contribute to internal planning discussions by providing platform-specific insights and recommendations tied to partner opportunities and audience behavior

• BS/BA in related discipline or equivalent years of experience preferred

• Generally, 5+ years of experience in related field preferred

• Skilled in working within streaming, television, digital media, or sports environments

• Deep knowledge of streaming network brands, multicast networks, or channel portfolios in the sports and entertainment media landscape

• Demonstrated success supporting campaigns that secured earned, barter, or value-added promotional support from external distribution or platform partners

• Strong understanding of the FAST, AVOD, OTT, and connected TV ecosystem

• Experience coordinating marketing campaigns for content, channels, apps, or programming initiatives

• Experience working with platform partners such as FAST distributors, smart TV manufacturers, OEMs, app ecosystems, or virtual MVPDs

• Excellent communication, relationship-building, and organizational skills

• Ability to manage multiple projects simultaneously and operate effectively in a fast-paced environment

• Strong analytical mindset with the ability to interpret campaign results and turn insights into recommendations

• Proficiency in Microsoft PowerPoint, Excel, and standard marketing/project management tools

#LI-SM2 #LI-Remote

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.