Senior Social Media Specialist - xstocks

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

We’re looking for someone to own and scale social + community for xStocks globally. This role sits somewhere between product marketing, community, and culture. You’ll work
closely with PMMs, partners, and regional teams to turn a complex product into content people
actually understand — and want to engage with. This is primarily a B2C role, but you’ll need to stay aware of ecosystem and partner context. If you’re someone who understands crypto culture, has good market instincts, and knows how to turn that into content and growth – this is probably for you.

xStocks is building the ecosystem for tokenized equities: bringing global markets onchain and
expanding access to financial assets. For us, social and community aren’t support functions, they’re core to how we grow. Social is how we build awareness, shape narrative, and stay relevant.

Community is how we drive engagement, participation, and retention.

• Own xStocks social channels end-to-end, with a focus on growing a global audience
  (crypto-native + mainstream)

• Lead community management and growth. Not just responding, but creating participation
  loops and campaigns

• Turn complex topics (tokenized equities, markets, infra) into clear, engaging content

• Run social for launches and announcements, making sure things land and get
  understood

• Work closely with product marketing, partnerships, and regional teams to stay aligned
  and amplify key moments

• Drive both always-on content and reactive content (markets, trends, cultural moments)

• Coordinate localisation with regional teams (incl. CN/APAC)

• Support partner amplification where needed (co-marketing, reposts, etc.)

• Build and manage a high-signal community: balancing education, participation, and
  entertainment

• Create content yourself when needed (copy + simple visuals). We move FAST

• Experiment across formats: threads, short-form, explainers, commentary,
  community-driven content

• Use social + community feedback to inform content and overall strategy

• Own performance: reach, engagement, growth, retention, and keep improving it

• 5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)

• Strong understanding of how content actually performs on X, TikTok, IG. Not just how it
  looks but what audience likes to see and engage with

• Good grasp of crypto + financial markets, and the ability to simplify them

• Experience building and managing communities (bonus if you’ve worked with gamified
  systems like points/rewards)

• Strong storytelling instincts. You know how to make things click

• Able to create content end-to-end (writing + scrappy visuals when needed)

• Comfortable working cross-functionally and moving fast

• Experience with localisation across markets is a plus

• Data-aware. You track what works and adjust quickly

• Uses AI tools to move faster (not as a crutch, but as leverage)

• Self-directed, responsive, and comfortable in a high-velocity environment

• Actually plugged into crypto Twitter / market conversations

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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