Senior Social Media Manager

Cooley is seeking a Senior Social Media Manager to join the Communications team.

Position summary: Under the supervision of the Associate Director of Media Relations, the Senior Social Media Manager will play a leading role in the firmwide and department-level social media activities of a global law firm. The position will include offering guidance and mentorship to more junior positions in the overall communications group, including the firm’s Social Media Specialist. The Senior Social Media Manager will play a critical practice and partner-facing role in assisting Cooley’s lawyers and the broader business operations teams with targeted social media training and high impact campaigns. Substantive project and people management are critical to success in this role. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Oversee Cooley’s global social media channels and create channel-specific strategies to increase and drive positive engagement across Cooley’s diverse set of stakeholders 

• Work closely with firm leadership and select practice group leaders and marketers to help implement innovative social media programs supporting that group’s business development objectives, including opportunities to build brand, relationships and reputation

• Provide strategic leadership in partnering with senior stakeholders across key business functions (Marketing, Technology & Innovation, DEI, HR) to define and execute enterprise-level social media strategies. Drive the development of high-impact campaigns leveraging advanced storytelling techniques, including video production, message architecture, and narrative frameworks, to enhance brand reputation and engagement

• Provide executive oversight and strategic direction for social media initiatives that amplify external-facing thought leadership across key practice areas. Drive the vision, alignment, and execution of high-profile campaigns to position the organization as an industry authority and strengthen market influence

• Lead the firm’s employee advocacy social media platform adopted to amplify Cooley’s social media content and solicit relevant content from practices and the broader business functions

• Ensure that the firm’s highest editorial standards, guidelines and policies are consistently maintained

• Liaise with Cooley's PR team to enable a seamless flow of information, logistical planning, and positioning to optimize timely social sharing of firm achievements and commentary

• Leverage social media channels to monitor and assess reputational risk and issue spotting

• Assist in strengthening measurement and reporting capabilities to demonstrate impact and ROI

• Provide strategic oversight and final approval of social media content to ensure alignment with the firm’s brand standards and messaging.

• Work on tight deadlines with multiple partner groups to gain approval on social media interactions

• Lead and guide more junior team members and supervise Cooley’s Social Media Specialist and other social media facing colleagues

• Earn and maintain responsibility and respect as a trusted go-to professional by the partners and firm management 

(Where applicable (e.g., if role has direct reports):

• Serve as direct supervisor and mentor to direct reports

• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

• Support business professional development and continued educational opportunities

• In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications, including firm marketing systems software

• Ability to work extended and/or weekend hours, as required

• Ability to travel, as required

• 7+ years direct applicable experience (e.g., prior experience in a marketing or communications-related field) with 2+ years of exempt/management experience in relevant roles

• Experience in a law firm or professional services environment, with a working knowledge of professional services sectors

• Knowledge of the technology and life sciences sectors, as well as broad legal profession and law firm market experience

• Project management skills

Preferred:

• Bachelor’s degree in English, Journalism, Communications, Marketing, Business or related field

• Familiarity with video production

• Supervisory experience

Competencies:

• Entrepreneurial by nature

• Excellent attention to detail

• Exceptional interpersonal and communication skills with ability to facilitate and solve problems

• Ability to organize, prioritize and coordinate multiple activities often under tight timelines

• Ability to drive projects to completion and achieve goals

• Strong judgment

• Team-player with collaborative spirit

• Unwavering ability to handle and maintain confidentiality regarding firm information, projects,

• client data (if applicable)

• High level of professionalism at all times

• Demonstrated ability to lead through influence and develop talent [if applicable]

• Proactive, analytical mindset

• Effective presentation skills

• Ability to lead multiple projects and work with little direction in a highly collaborative environment

• Excellent communication skills both written and verbal

• Comprehensive, accurate note-taking and excellent proofreading skills

• Ability to multi-task, problem-solve, work well under pressure and coordinate sophisticated communications programs with good results

• Ability to consistently meet deadlines, including self-set and multi-tasked

• Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm

• Strong analytic and research skills

• Exhibit high energy and genuine enthusiasm for law firm communications activities and goals while maintaining a healthy, competitive spirit

• Experience in earning the trust and respect of high-performing senior professionals in a fast-paced environment

• Ability to develop professional relationships both internally (with department members, lawyers and firm business professionals) and externally (with industry/regional associations, etc.)

• Adept at new and rapidly transforming technologies, especially in social media monitoring and analysis

• Reliable and punctual

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices

EOE.

The expected annual pay range for this position with a full-time schedule is $130,000 - $190,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.