Senior Social Media Content Creator

Description
Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
Submission : Along with your resume, please include a link to your active social media channel displaying your portfolio of content creation and social executional capabilities (brand, outlet or personal content), on your resume or application materials.
Overview:
We are looking for a highly skilled and dynamic Senior Social Media Content Creator to join the GM Social Media & Global Marketing team at a leading vehicle brand in our portfolio. With proven leadership experience in social media content creation and brand storytelling, you will take the lead in conceptualizing, producing, and executing innovative and engaging content for TikTok, Instagram, YouTube Shorts, and other key platforms. You will work independently, and with brand strategists to elevate the brand's digital presence, creating content that resonates with a broad audience while staying at the forefront of trends and cultural shifts. As a Senior Content Creator, you will also play a key role collaborating with junior team members and contributing to the strategic direction of the content calendar.
Key Responsibilities:

• Content Creation & Strategy: Independently conceive, shoot, edit, and produce high-quality, platform-optimized content that amplifies brand presence across social platforms (TikTok, Instagram, YouTube Shorts, etc.).

• On-Screen Representation: Act as a confident and engaging on-screen talent for brand videos, creating authentic, compelling stories that align with the brand voice and resonate with our audience.

• Leadership & Mentorship: Collaborate with the Social Media Strategist to lead the organic content calendar, while mentoring junior team members and supporting their content creation efforts.

• Trend Integration & Innovation: Drive trend-forward content and identify emerging social media opportunities. Stay ahead of industry trends, content formats, and audience preferences to consistently deliver engaging material.

• Cross-Functional Collaboration: Work closely with internal marketing, social strategy, and agency teams to develop fresh, creative content ideas and execute them seamlessly across platforms.

• Platform Optimization & Engagement: Ensure all content is optimized for each platform to maximize audience engagement, keeping in mind specific format requirements and audience behavior.

• Event & Campaign Coverage: Lead content production during key shoots and events, managing end-to-end content creation, including capturing content live and editing it for fast turnaround.

• Performance Tracking & Growth: Focus on driving measurable results, improving social media metrics, and increasing brand engagement across social channels through high-quality, shareable content.

Qualifications:

• Experience: 5+ years in social media content creation, video production, or editing for a brand, publisher, or self contracted creator. Experience leading content strategies and creating content independently for brands or clients.

• Portfolio: A strong portfolio showcasing innovative work on Instagram and TikTok, including a demonstrated ability to drive engagement and reach.

• On-Camera Expertise: Comfortable and energetic in front of the camera (ideal), bringing a distinctive personality to brand content even if from 'behind the lens'.

• Social Media Mastery: Deep knowledge of platform-specific strategies, trends, and creative best practices. Ability to adapt to changes and innovate with new trends.

• Technical Skills: Advanced proficiency in video capture and editing software, including Adobe Premiere Pro, Photoshop, CapCut, and other editing tools.

• Project Management: Exceptional ability to manage multiple content creation projects, ensuring timely delivery and alignment with broader marketing objectives.

• Education : Bachelors degree required.
• Travel : up to 50%+

Additional Description
Compensation:

• The expected base compensation for this role is: ($94,800-$151,400). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.