Senior Retailer Strategy Manager

As a Senior Retailer Strategy Manager, you will lead the development of differentiated omni channel, including e-commerce, and customer strategies to achieve business goals and financial targets for an assigned portfolio. You will bring the voice of the customer into planning and execution, turn insights into commercial recommendations, and partner across functions to deliver category growth and successful innovation launches. 

Key Responsibilities: 

• Be the voice of the customer in the monthly integrated business planning cycle by converting shopper, category, consumer, retailer, and competitive insights into actionable commercial recommendations. 

• Analyze customer POS, share trends, and competitor activity against targets; bring timely customer insights into S&OE and demand-planning forecasts; and lead Retail, Innovation, Strategy and Execution meetings to prioritize deliverables on a 0- to 3-month horizon. 

• Drive in-year business performance through gap-closure activities, trade-spend ROI opportunities, and post-event analysis across promotional effectiveness, trade investment, pricing, margin, and category growth. 

• Lead cross-functional alignment from strategy through execution across Brand, Sales, Finance, Supply Chain, Demand Planning, Category, Customer Service, and Project Management to remove barriers and land execution. 

• Contribute customer inputs to Portfolio Management Review and new-product planning, including distribution, trade funding, promotional strategy, availability, and execution requirements. 

• Lead new-product launch execution plans, including external launch strategies, retailer sell stories, sales enablement materials, launch toolkits, promotional guidance, objection handling, and execution within the Sales organization. 

• Develop promotional, category-growth, and omnichannel activation plans using trade fundamentals, Revenue Growth Management frameworks, in-store execution, e-commerce fundamentals, digital shelf, retail media, and Joint Business Planning support. 

• Translate brand and category priorities into customer-specific annual plans, Sales toolkits, customer sell-in materials, Trade Fundamentals, and Go-To-Market strategies. 

What we are looking for 

Required Qualifications 

• Bachelor's degree in Business or a related field. 

• A minimum of 6 year experience with 3+ years of direct sales or marketing experience in a relevant industry. 

• Advanced analytical skills, with strong critical-thinking and logic capability. 

• Proven ability to translate data, shopper insights, customer POS, and competitive trends into clear commercial recommendations and action plans. 

• Strong understanding of consumer sales, channels, Canadian retailers, trade fundamentals, promotional planning, pricing, margin, and ROI principles. 

• Knowledge of or experience in forecasting and/or monthly volume reporting and analysis. 

• Demonstrated ability to develop customer-facing presentations, sell stories, launch materials, and Sales enablement tools. 

• Advanced Excel and PowerPoint skills, with the ability to present sophisticated information concisely and effectively. 

• Strong project-management, problem-solving, and prioritization skills. 

• Proven ability to influence multiple levels and functions within and across the organization. 

• Valid G driver's license. 

Desired Qualifications 

• Experience in CPG, manufacturing, or retail. 

• Proficiency with NIQ, Numerator, Tableau, Power BI, syndicated data, customer portals, or other visualization tools. 

• Trade-promotion, pricing, or commercial-finance acumen, including experience with trade investment, promotional ROI, margin, pricing, and/or P&L implications. 

• Experience developing customer-facing sell stories for retailer line reviews, innovation sell-in, Joint Business Planning, and category-growth recommendations. 

• Experience with e-commerce fundamentals, retail media, digital-shelf metrics, online merchandising, or omnichannel activation. 

• Experience in category management, shopper marketing, trade marketing, customer marketing, sales strategy, or key account management. 

• Experience in CPG, retail, pharmacy, grocery, mass, club, discount, or e-commerce channels. 

• Professional fluency in both French and English is considered a strong asset, enabling effective collaboration and customer engagement with stakeholders across Canada. 

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Networks

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.