Senior Program Manager, GTM Initiatives

Available Location: Austin, San Francisco
Program Manager, GTM Initiatives Role Overview
The Program Manager, GTM Initiatives will be a key driver of high-impact go-to-market programs. Reporting to the Chief of Staff to the President of Revenue, this role is responsible for helping design, track, and deliver critical initiatives with discipline and impact. The individual will collaborate across Sales, RevOps, Product, Marketing, and Customer Success to bridge strategy and execution, shaping GTM programs that translate leadership priorities into measurable business outcomes. Examples of initiatives include the Field Advisory Board, executive engagement programs, and other cross-functional efforts tied to revenue growth, efficiency, and customer success.
Key Responsibilities

• Partner closely with the Chief of Staff to design and operationalize GTM initiatives, ensuring programs are structured for impact and scalability.
• Drive follow-through by tracking actions, holding owners accountable, and ensuring commitments are delivered on time.
• Manage execution of flagship programs such as the Field Advisory Board and executive engagement, ensuring feedback and touchpoints translate into measurable outcomes.
• Prioritize and coordinate executive involvement in opportunities and customer engagements to accelerate outcomes.
• Collaborate with cross-functional teams (RevOps, Product, Sales, Marketing, Customer Success) to resolve dependencies and ensure smooth execution.
• Build and maintain dashboards, trackers, and reporting mechanisms that provide visibility into GTM programs and outcomes, with periodic updates to senior leadership.
• Lead process improvement and scaling efforts for initiatives that increase revenue performance, organizational efficiency, or customer satisfaction.

Qualifications

• 5+ years of experience in sales operations, GTM program management, or revenue operations.
• Demonstrated ability to design and structure cross-functional programs, not just execute them.
• Strong organizational skills with proven ability to manage multiple initiatives simultaneously.
• Skilled in stakeholder management with the ability to influence without direct authority.
• Comfortable working with sales data and using it to prioritize and track execution.
• Excellent communicator with the ability to translate strategic goals into actionable, well-structured plans.

Impact of the Role
This role ensures that:

• Strategic GTM initiatives are designed thoughtfully and executed rigorously.
• Executive engagement is deployed purposefully in ways that accelerate revenue and strengthen customer relationships.
• Cross-functional priorities are aligned, tracked, and delivered efficiently.
• The Chief of Staff and GTM senior leadership team can focus on strategic direction while program execution and follow-through happen with consistency and discipline.

Compensation
Compensation may be adjusted depending on work location.

• For San Francisco based hires: Estimated annual salary of $$156,000-$190,000

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave