Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
Most data activation roles are about managing a backlog. This one is about building the infrastructure that makes activation work at scale - and doing it in a way that compounds over time.
At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. Our Data Activation business is responsible for getting that proprietary consumer intelligence into every platform where our clients buy media and make decisions - DSPs, SSPs, Walled Gardens, CTV platforms, Retail Media Networks, Identity Providers, and Data Platforms. This role owns the execution of that.
What this role is
This is the planning and execution layer for Data Activation. Strategy and the roadmap are owned by the Sr. Director, Data Activation Strategy. Your job is to turn that roadmap into shipped product, sprint by sprint - productizing how Resonate connects to partners, automating the workflows that make activation reliable, and serving as the day-to-day point of accountability for the Data Activation build.
You're not here to define where the business is going. You're here to make sure it gets there.
What you'll be doing
- Owning the Data Activation backlog end-to-end - translating the roadmap into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira
- Building and owning the productized partner integration framework for partners such as LiveRamp, Blockgraph, Narrative.IO, InfoSum, and DSP/SSP connectors - defining the integration pattern, intake template, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project each time
- Contributing functional requirements and acceptance criteria to the next-gen API and MCP target state architecture, working within the technical direction set by Engineering and Product leadership
- Owning activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence that keeps audience delivery reliable at scale
- Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision
- Serving as the product point of contact for Customer Success, Sales, and Solutions - providing feasibility assessments and equipping those teams with the positioning and proof points they need
- Surfacing execution risks and dependencies to leadership early, with a clear point of view and a recommended path forward
What success looks like in Year 1
- The Data Activation roadmap is shipping on time and on scope, with clear acceptance criteria set and agreed in the first 30 days
- CTV integrations and additional DSP/SSP connectors are live, with documented use cases and post-launch performance reports following each GA
- A productized partner intake and activation framework is in place - new partner onboarding is a repeatable process with a measurable reduction in time and effort versus where things started
- Functional requirements and acceptance criteria for the foundational API and MCP architecture are delivered clean, with no spec-driven rework
- Engineering, Customer Success, Sales, and leadership have consistent visibility into what is shipping and when - and they trust this role as the person accountable for making it happen
What we're looking for
You'll need:
- Substantial product management experience in the digital advertising or streaming ecosystem, with a focus on audience creation, identity, and data distribution - you've done this long enough to have seen things go wrong and know why.
- Demonstrated experience with partner integrations - DSP/SSP connectors, identity providers, or data collaboration platforms - owning or contributing meaningfully to the full process from scope through delivery
- Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function
- Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms
- Deep knowledge of programmatic advertising workflows - media planning and buying, audience activation, taxonomy management, and measurement
- The technical fluency to participate substantively in API design and integration architecture discussions - you can read and reason about data flow schematics and integration diagrams, and you're comfortable using AI tools to validate that delivered code meets the requirements you defined
- Expert-level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well-sequenced in Jira
- Strong async communication habits - you make your work visible, keep stakeholders informed without being chased, and write clearly
Strong signals:
- Experience with CTV, Retail Media Networks, or Walled Garden activation workflows
- Familiarity with clean room environments and data collaboration platforms
- A track record of building repeatable frameworks out of what were previously one-off processes
Who does well here
You execute with real precision and you understand why it matters - not just what's shipping, but what downstream effect it has on partners, customers, and the business. You use the prioritization framework you've been given to defend the roadmap with evidence, and you know when to escalate rather than absorb. You're comfortable in a remote, fast-moving environment where not everything is fully defined, and you'd rather build the structure than wait for it.
Why Resonate
- A product area with real scope - you're not managing a feature, you're building the activation infrastructure for an enterprise data business
- A company past the early-stage chaos, with serious customers, a clear roadmap, and enough scale to make the work meaningful
- The kind of place where good work is visible and compounds - what you build here will still be running when you look back on it
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
- Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
- Ownership: You take initiative, follow through, and hold yourself accountable.
- Collaboration: You value working with others and building strong, respectful relationships.
- Adaptability: You stay steady through change and adjust when needed.
- Growth Mindset: You’re open to learning, feedback, and trying new things.
- Customer Focus: You keep the end user in mind and aim for impact.
- Clear Communication: You express ideas simply and listen to understand.
- Integrity & Empathy: You act with honesty and consider the people around you.
- Strategic Thinking: You focus on what matters most and work with purpose.
- Drive: You show up motivated and ready to move things forward.
- Readiness: You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
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