Senior Product Marketing Manager

Senior Product Marketing Manager

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

As a Senior Product Marketing Manager, you will work closely with your marketing, product management, business development, engineering, and other peers to develop product launch and GTM programs supporting the core server platform for the compute business unit. Success will be measured by growth of share across global theaters.

Successful candidates should have a background in compute / servers including technologies, theories, and techniques, contributing to the development of innovative principles and ideas. Leading cross-division projects that affect the organization's long-term goals and objectives is expected, as well as routinely exercising independent judgment in developing methods, techniques, and criteria for achieving objectives. You will understand customer needs/insights, provide value proposition, messaging, and whole solution strategies. You will work regularly with the enablement team, customers, and your marketing peers to accelerate customer demand. You will apply market and customer insights into customer requirements and brand loyalty to define and message the portfolio. You will often operate in complex disciplines, in which the company must master to be successful.

This is a global role:

· Lead the New Product Launch process for the core server platform business, including development of messaging map for your servers and solutions.

· Lead projects that involve cross- functional coordination to provide integrated products/services/solutions.

· Improve processes affecting your portfolio and cross-functional collaborators.

· Seen as an expert and is called on to defend the benefits in front of customers or partners.

· Create awareness, demand generation, web collateral, customer presentations and other assets.

· Work with customer reference team to develop customer references, testimonials, and case studies for external and internal use.

· Develop deep understanding of the target audience by gathering insight into target personas, buyer needs and the purchase decision process.

· Support GTM strategy across sales, marketing, integrated campaign team, solutions and enablement.

· Understand the competitive landscape of the market and support the creation of suitable solution architectures.

· Contribute business and technology insight articles to publications.

· Partner with field marketing to influence global customer and channel facing campaigns that fuel demand-gen activities.

· Actively participate in customer executive briefings, appropriate quarterly business reviews and annual sales kickoff activities.

· Create immersive storylines and experiences at annual end user and partner conferences, industry events and present and participate in presentations.

Education and Experience Required:

• College degree in Marketing/Business/Technical
• MBA or equivalent preferred

Knowledge and Skills:

• Minimum Ten (10) years of product marketing experience.
• Strong leadership capabilities.
• Ability to translate complexity into creative, intuitive, and story-like marketing assets and campaigns.
• Critical thinker with strong writing, communication presentation development and delivery skills.
• Excellent interpersonal and leadership skills with ability to influence.
• Excellent project management skills with the ability to bring diverse people together to complete projects.
• Must be a self-starter who thrives in a fast-paced environment.
• Detail oriented, well organized, efficient with time management.
• Ability to prioritize and manage parallel deliverables.

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates#compute

Job:

Marketing

Job Level:

Master

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 119,500 - 275,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.