Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc.
Federato is the only AI-native platform that spans the full policy lifecycle and changes the way insurance work gets done. Better decisioning is built-in, not bolted on: insurers' unique portfolio goals, strategies, rules, and appetite are part of the workflow so underwriters win the right deals, faster. From the moment a submission hits an underwriter’s inbox, AI is put to work, triaging submissions with a focus on high-appetite business, delivering real-time feedback on the portfolio, and consolidating workflows into a single proven system. Federato drives better business outcomes.
Role Responsibilities:
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, features, and updates. Collaborate with product management, sales, and customer success teams to ensure smooth and impactful launches.
- Product Positioning & Messaging: Define and refine product positioning and messaging to resonate with target buyer personas and verticals. Create clear, compelling, and differentiated value propositions for our products.
- Competitive Intelligence: Monitor and analyze the competitive landscape to identify market trends, emerging technologies, and new competitive threats. Leverage this information to refine product positioning and help shape the product roadmap.
- Sales Enablement: Equip the sales team with powerful tools and resources, such as product demos, case studies, competitive battlecards, and objection-handling materials, to ensure they can confidently communicate product value and drive sales growth.
- Customer & Persona Insights: Deeply understand our customer base and key personas to tailor messaging and campaigns that address their pain points, challenges, and aspirations.
- Cross-functional Collaboration: Work closely with product management, sales, and customer success teams to ensure alignment across all go-to-market efforts. Act as a bridge between the product team and the market.
- Campaign Execution: Lead the execution of integrated marketing campaigns that drive product adoption, retention, and engagement, working closely with the demand generation and content teams.
- Analytics & Reporting: Measure and track the success of product marketing initiatives, using data to refine strategies and improve outcomes
Role Requirements:
- Experience: 6+ years of experience in product marketing, in a B2B enterprise software environment.
- Strategic Thinking: Proven track record of developing and executing successful product marketing strategies. Strong ability to translate complex product features into clear, compelling customer benefits.
- Analytical Skills: Ability to gather and analyze market data, customer insights, and performance metrics to inform decision-making and optimize campaigns.
- Excellent Communication: Exceptional written and verbal communication skills with the ability to distill complex information into easily digestible content for various audiences.
- Collaboration & Influence: Strong interpersonal skills with the ability to collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
- Technical Aptitude: Comfort working with SaaS products, understanding their technical aspects, and translating them into clear benefits for customers.
#LI-RC1
Here at Federato, your capabilities are important, but culture fit is quintessential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun. Our ability to make a difference starts with our people. We would love to work with you!
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at [email protected]
Top Skills
Similar Jobs
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
