Karat helps technical leaders transform their workforce for the Human+AI era. Trusted by some of the world's largest payment companies, tier 1 banks, and global tech enterprises, Karat evaluates and benchmarks engineering talent rigorously, consistently, and at scale. Our system turns those evaluations into insights that help leaders build a more capable and competitive workforce. Karat interviews combine best-in-class methodologies with live, AI-native scenarios, delivered by experienced Interview Engineers. With intelligence from more than 600,000 technical evaluations, Karat gives leaders a clear view of workforce capability, a competitive benchmark, and confidence that their standards are being met.
Our Product Marketing team is dedicated to driving strategic growth, market leadership, and customer success by showcasing the value of Karat's innovative solutions and empowering our go-to-market teams to achieve excellence.
What you will doAs a Senior Product Marketing Manager, you’ll own key initiatives across product positioning, go-to-market, and customer marketing. You’ll work across Product, Sales, and Marketing to drive these initiatives forward, from shaping the approach to executing the work. This is a highly autonomous, hands-on role for someone who takes real ownership of their areas, holds themselves accountable for the quality of the work, and continually looks for ways to make their programs more effective and impactful.
- Customer Marketing & Advocacy: Build programs that deepen customer engagement, showcase customer impact, and turn successful customer relationships into stories, advocacy, and proof of value.
- Product Positioning & Messaging: Develop clear, differentiated positioning and messaging for Karat’s products, connecting customer needs to product capabilities and business value.
- Product Launches & Go-to-Market: Lead the planning and execution of product launches, partnering across teams to bring new capabilities to market and drive adoption.
- Sales Enablement: Create compelling presentations, product demos, and other materials that help go-to-market teams communicate Karat’s value, differentiate against competitors, and win business.
- Product & Market Insights: Bring customer feedback, competitive intelligence, and market trends into product and marketing decisions, challenging assumptions and identifying opportunities to strengthen Karat’s products.
- 7+ years of experience in product marketing for B2B technology, with the ability to understand products in depth, partner closely with Product Managers, and translate product capabilities into clear positioning, messaging, and go-to-market strategies
- Successful history leading at least one (1) product launch for a U.S. or global market
- Experience leading or significantly contributing to a customer marketing or advocacy program, from identifying customers and developing stories to enabling Sales and activating customer voices across channels
- Outstanding English-language writing skills and a sharp instinct for language, narrative, and word choice; you can make complex ideas clear and compelling
- Experience creating compelling presentations, product demos, training materials, and other assets that help GTM teams understand the product, communicate its value, and win business
- Deep history of taking initiative, bringing cross-functional teams along, and driving important work from start to finish; you hold yourself to a high standard, do what it takes to deliver excellent work, and look for ways to make your programs and the broader team more effective
This position is only available to candidates residing in the following U.S. states: FL, IL, MA, MO, OR, TX, and WA. While our team operates 100% remotely, we are currently limiting hiring to these specific locations. Applications from other states will not be considered at this time.
Immigration sponsorship is not available.Compensation Varies by Geographic Location
At Karat, salary ranges for each U.S.-based position are determined by the employee's work location. We structure our compensation into geographic tiers based on market data and regional economic factors.
Please refer to our geographic classification document to view which tier applies to your location. If your area isn't included in our classification system, please connect with your Recruiter for specific details. These geographic classifications may be adjusted periodically.
By applying for a position, you consent to the processing of your personal data in accordance with Karat’s Employee and Contractor Privacy Notice found here.
Statement of InclusivityIn keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.
We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.
If you have a disability or special need that requires accommodation, please let us know at [email protected].
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