Senior Product Marketing Manager, Teamwork Collection

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Teamwork Collection (TWC) is a suite of connected Atlassian apps and platform experiences that include Jira, Confluence, Loom, and Rovo. The collection makes it easy for organizations to connect projects to goals, plan and track work, and unleash knowledge so that all teams can collaborate more effectively across their organization.
As a Senior Product Marketing Manager focused on Teamwork Collection's expansion, you will partner with a Principal Product Marketer to identify new target audiences, shape the strategy and messaging to reach them, and drive the content that will relay the combined value of Teamwork Collection to them. You should be adept at distilling data into action, as you'll be leading research into buyer and influencer personas to help us understand their pain points, as well as the market and competitive headwinds that impact how they evaluate technology purchases. A pivotal part of your role will be strong partnerships with sales, field marketing, and demand generation teams in order to optimize the funnel to attract executive-level decision-makers.
In short, you will play a pivotal role in helping Atlassian expand beyond our stronghold in technical teams (devs, IT, etc.) to reach their non-technical counterparts (marketing, HR, ops, etc.) as we become the system of work for ALL teams across the enterprise.

• Craft messaging and positioning that resonates with target personas and differentiates Teamwork Collection from competitors, with continuous refinement based on research, testing, and field insights
• Drive the research and understanding of exec-level buying decisions, and build a corresponding strategy to reach decision-makers at each stage of consideration
• Develop compelling content (written, video, webinars, email, landing pages, etc.) tailored to each persona
• Own campaign strategy and success across the funnel - from awareness to conversion - in partnership with customer lifecycle marketing teams
• Build and enable sales and channel partners on the assets needed to appeal to non-technical department heads

• Experience: 5+ years in product marketing, with a strong focus on collaboration products and enterprise audiences. Previous experience with bundled solutions and sales enablement is a plus!
• Communication Skills: Strong critical thinking, communication, and cross-functional influencing skills, with proficiency in presenting and storytelling.
• Initiative: Proactive problem-solver with a bias for action and desire for end-to-end ownership. Thrives in a fast-moving, highly autonomous environment.
• Content: Experience building engaging content for enterprise audiences across channels, including demos, marketing videos, and webinars.
• Data-driven: Familiarity with campaign performance and funnel health metrics, and ability to leverage those insights to propose strategic improvements.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

• Zone A: $153,000 - $199,750
• Zone B: $137,700 - $179,775
• Zone C: $127,800 - $166,850

This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .