Drata is looking for a strategic and execution-focused Senior Product Marketing Manager to lead the go-to-market success of our Security Assurance product line (including Safebase). This person will own positioning, messaging, enablement, and adoption strategies to accelerate growth across new and existing customers. The ideal candidate blends creativity with data-driven rigor, understands the GRC buyer, and thrives in fast-moving, cross-functional environments.
What you’ll do:
- Drive the go-to-market strategy for Security Assurance, including product launches, feature rollouts, and cross-sell motions to existing Drata customers.
- Develop and refine positioning and messaging grounded in customer insight, competitive intelligence, and product differentiation.
- Partner with Product, Sales, and Customer Success to influence roadmap decisions and ensure alignment across teams.
- Translate technical capabilities into compelling value propositions and enablement content that supports sales and customer education.
- Lead the creation of collateral and tools for new feature releases, competitive campaigns, and integrated marketing initiatives.
- Build out core personas and segmentation strategies specific to security leaders, procurement teams, and GRC stakeholders.
- Measure and improve product adoption, campaign performance, and feature usage across key customer cohorts.
- Use AI-powered tools to enhance research, copy development, and execution efficiency without compromising quality.
What you’ll bring:
- 8+ years of product marketing experience, with at least 4 years focused on SaaS, cybersecurity, or GRC products.
- Proven success in leading GTM strategies from planning through execution with measurable business impact.
- Deep understanding of Security Assurance challenges and buyer behavior in mid-market and enterprise segments.
- Strong communication and storytelling skills, capable of simplifying complex concepts for diverse audiences.
- Experience partnering cross-functionally with product, sales, and enablement teams in fast-paced environments.
- Comfort working with AI tools (e.g. ChatGPT, Jasper, Notion AI) to drive research, copywriting, and campaign building.
- Organized, highly autonomous, and excited by the opportunity to shape a rapidly growing product category.
Requirements:
- 4 years focused on SaaS
- 8+ years of product marketing experience
- Strong command of security, risk, and governance buyer needs
Benefits:
- Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- 401K: Reach your financial goals while reducing your taxes
This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. The expected salary ranges for this role are below, subject to change.
Tier 1: $178,200 - $220,100
Tier 2: $160,300 - $198,000
Tier 3: $142,500 - $176,100
You can view which tier applies to where you plan to work here. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
Drata is on a mission to serve as the trust layer between great companies.
Drata is a trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses develop a more secure, proactive, and risk-aware organization to continuously maintain trust with customers.
We all recognize the importance of earning and keeping the trust of our customers when it comes to protecting their data. We know how burdensome achieving and maintaining a strong GRC posture can be with the rise in compliance regulations. It’s a manual, redundant, error-prone, and unscalable process - and it only grows more complex and expensive over time.
Our team of SaaS, security, compliance, and audit experts have built a better way - with automation
Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.
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