Smile Digital Health is building the infrastructure for a healthier world — and the market intelligence to guide that mission has never mattered more.
The Upstream Product Marketing Manager will serve as Smile's primary outside-in signal engine. This is a role dedicated to the market intelligence function: active engagement in the field — in conversations with payers, providers, government agencies, and health data leaders — gathering the Voice of the Customer (VOC) and converting those critical signals into structured, actionable, and scalable intelligence for Marketing and Product Development.
The key insights this role will generate will directly shape how Marketing positions Smile's portfolio, influences product direction, and builds the market understanding required to compete and grow in an increasingly complex health data landscape.
This role is a founding contributor to Smile's Market Intelligence Center of Excellence — a strategic initiative to formalize how the company listens to, interprets, and acts on market insight.
Responsibilities:
Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .
Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
Identify, define, and maintain User and Buyer personas across Smile's core market segments
Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations
Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence
Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process
Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts
VOC Program Development
Market Intelligence Assets and Marketing
Leveraging AI
Requirements:
8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
Post-secondary education in Marketing, Business or related field and/or equivalent work experience.
Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one
Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations
Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments
Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement
Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom
Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.
Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .
Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
- Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
- Identify, define, and maintain User and Buyer personas across Smile's core market segments
- Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
VOC Program Development
Market Intelligence Assets and Marketing
Additional Information:
This position is a new role, created to support Smile’s continued growth and commitment
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