Senior Product Marketing Manager I

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As a Senior Product Marketing Manager I, you are responsible for impacting customer acquisition through HCP products by building and executing targeted growth plans. You bring an analytical, growth-focused mindset and leverage user insights and experimentation to develop and optimize customer marketing strategies that drive revenue. You obsess over finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You collaborate effectively across Marketing, Product, Analytics, Customer Success, Fintech, Sales, and Operations to perform customer research, develop strategy, collect requirements, and manage asset production. You are a data-driven decision-maker who thrives on being an owner and moving projects from ideation to go-live with high velocity.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Impact velocity of customer acquisition by bringing new solutions to market
• Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
• Partner with product and marketing teams to convert casual users to power users
• Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
• Implement go-to-market strategies for new offerings and features
• Conduct and support customer research, A/B testing, and launch execution
• Create an experimentation engine for messaging, packaging, channel, and cohort tests
• Analyze performance data and customer feedback to generate insights about usage rates
• Collaborate with the creative team to develop high-impact marketing assets
• Recommend improvements to departmental strategies and team processes

Qualifications:

• 5+ years of experience in Product Marketing
• Experience bringing B2B SaaS platforms and services to market
• Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
• Experience planning and executing integrated campaigns across multiple marketing channels
• Experience with small business owners or home service business trades preferred
• Bachelor’s degree or equivalent work experience
• Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)

What will help you succeed:

• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Passion for product marketing as a craft and deep empathy for the customer
• Creative problem-solver who is motivated to test, learn, and iterate
• Excellent communication skills with the ability to translate complex material into easy-to-understand content
• Prompt attention to detail and a high level of curiosity
• Self-starter mentality with the ability to own projects from inception to completion

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $X. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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