Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
We are seeking a Senior Product Manager to lead the development of the Marketer 2.0 platform. In this high-impact role, you will own the product vision, strategy, and execution for a next-generation B2B SaaS platform that enables marketers to plan, execute, and optimize influencer campaigns in one place. You will harness your expertise in data, AI integration, and user-centric design to create a world-class product that delights users and delivers measurable results.
The ideal candidate has a strong technical aptitude, experience delivering modern software platforms using continuous integration, feature flags, and agile methodologies, and a deep comfort working with engineering, data science, and infrastructure teams. You’ve built large-scale SaaS products before—and are eager to do it again.
You will work asynchronously with distributed teams, are a clear communicator, are humble, hungry, and smart, and thrive in high-ownership environments. Your work will directly shape how some of the world’s leading brands engage in performance marketing through influencer campaigns.
What you'll be doing:
- Product Vision & Strategy: Define and communicate a compelling product vision and roadmap for Marketer 2.0. Ensure it aligns with Mavely’s mission and technological stack.
- Technical Product Leadership: Work closely with engineers and architects to make architectural trade-offs, define service boundaries, and ship resilient, scalable systems.
- Modern Software Lifecycle Execution: Deliver using CI/CD, feature flag gating, automated testing, and telemetry instrumentation.
- End-to-End Product Development: Lead cross-functional squads through the entire software lifecycle. Break down complex problems into milestones and technical requirements.
- AI & Data-Driven Innovation: Drive the integration of LLMs, ML pipelines, and real-time analytics to power AI Co-Pilot features, performance predictions, and campaign recommendations.
- Clear & Asynchronous Communication: Write clear PRDs, engineering briefs, and Slack/Notion documentation. Facilitate unambiguous communication across time zones.
- Cross-Functional Collaboration: Collaborate with engineering, design, data science, campaign services, and client-facing teams to deliver intuitive, technically robust features.
- Metric-Driven Execution: Define KPIs, monitor telemetry, and run A/B tests to iterate quickly. Prioritize experimentation and learning.
- Influencer & Campaign Domain Expertise: Become the SME on influencer marketing workflows, campaign measurement, and incentive models.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 10+ years in Product Management, with strong experience building and shipping B2B SaaS platforms in startup or fast-scaling environments.
- Proven technical aptitude – able to understand architecture diagrams, ask engineering-level questions, and make trade-off decisions collaboratively with technical teams.
- Experience building platforms with continuous deployment, microservices, observability, and feature flag-driven development.
- Track record of launching technically complex products, especially those involving AI/ML systems (e.g., co-pilots, search, recommendations).
- Deep familiarity with influencer marketing, campaign execution tools, or digital marketing platforms.
- Exceptional written and verbal communication – clear, crisp, and async-first.
- Experience in remote-first product organizations and working with distributed engineering teams.
- Mindset: Humble, Hungry, and Smart. You’re collaborative, proactive, and have a low ego.
- AI/ML Product Development: Familiarity with prompt engineering, model tuning, vector databases, and recommendation systems.
- SQL proficiency and experience with event instrumentation tools like Segment or RudderStack or Similar.
- Product analytics: Amplitude, Mixpanel, GA4 or similar.
- Design: Figma, user testing tools.
- Roadmapping: Linear, Notion.
- Experience in social commerce, creator economy, or marketing automation tools.
How you work:
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$ 130,000 - $ 150,000 USD
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
#LI-Remote
Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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