Senior Product Manager, In-Vehicle Customer Profile and Identity Integration

Description
Why join us?
General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software plays an integral role as it becomes more prominent in our vehicles.
Our ambition in Software & Services Product Management is to build a world-class software development culture that is part of the company's shared vision. We are creating an elite portfolio of software-defined vehicles by tightly integrating software, hardware, and services to create complete and compelling vehicle experiences for our customers.
The Role
As Product Manager for In-Vehicle Customer Profile and Identity Integration, you will lead the strategy, roadmap, and execution of features that enable customers to be recognized, authenticated, and delighted every time they enter a GM vehicle. You will work across mobile, web, and in-vehicle platforms to deliver intuitive profile recognition, secure sign-in, and personalized experiences that travel with the customer-vehicle to vehicle.
You'll be expected to drive alignment across cross-functional teams, including Engineering, Design, Legal, Privacy, Cybersecurity and Product, to build an in-vehicle identity and profile experience that enables personalization. A strong systems-thinking mindset, user empathy, and a drive to simplify complex problems will be key to your success.
We're looking for someone who is proactive, understands vehicle development, and is comfortable setting long-term vision while also delivering incremental value in a fast-paced, iterative environment.
What You'll Do

• Define and own the product vision and roadmap for in-vehicle identity and profile experiences, including automatic and manual profile recognition, profile switching, and personalization recall.
• Drive the development of connected profiles that sync across vehicles and platforms, leveraging GM Cloud and digital key technologies.
• Partner with the Account & Identity and Setup teams to integrate sign-in, account linking, and profile onboarding flows into vehicle UI.
• Leverage Design Thinking methodologies to collaborate with design and research to deliver intuitive experiences that reduce friction and increase engagement.
• Ensure compliance with privacy, security, and regulatory standards while enabling personalization at scale.
• Define and track KPIs such as profile recognition, success rate, personalization recall accuracy, and customer satisfaction.
• Serve as the voice of the customer and advocate for seamless identity experiences across all GM digital touchpoints.
• Actively monitor emerging trends, incorporate data, research, and market analysis to inform, define, prioritize, and drive execution of product roadmap.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Computer Science, Engineering, Business, or related field
• 5+ years of product management experience, preferably in automotive, identity, or consumer tech.
• Strong understanding of the vehicle development process and software integration.
• Strong technical background with the ability to work closely with engineering on complex platform architecture specifically in the identity and vehicle domain.
• Excellent communication and documentation skills, with the ability to craft clear narratives and influence at all levels.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience with Android Automotive, embedded systems, or infotainment platforms
• Familiarity with cloud-based identity architectures that span multiple devices and surfaces.
• Experience working with Design Thinking methodologies
• Master's degree in related field

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY
FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION
EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING
A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B,
OPT, STEM OPT, CPT, TN, J-1, etc.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $131,000 to $202,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Relocation : This job may be eligible for relocation benefits.
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Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
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General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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