Senior Product Marketing Manager - Recipient Experience

Change people’s lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Senior Product Marketing Manager, Recipient Experience

Change people’s lives and love what you do!  Cochlear is the most recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! This is a fantastic opportunity to join the global leader in implantable hearing devices! In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.

This role is responsible for driving and growing service revenue through the development and execution of integrated, direct-to-recipient marketing strategies. The successful candidate will own a substantial portion of revenue within their area of influence and lead the planning, execution, and coordination of a small, high-performing marketing team.

Key responsibilities include developing deep expertise in market dynamics and customer segments, performing market analysis, and translating regional customer insights into global product requirements.

This role also plays a pivotal part in informing strategic planning initiatives and collaborating closely with global product management and cross-functional regional stakeholders—including sales, finance, and operations—to ensure successful execution. Additional responsibilities include leading commercial post-market surveillance and developing, managing, and optimizing targeted marketing campaigns to drive business impact. This position reports to the Director of Product Marketing, Recipient Services.

Key Responsibilities

• Drive recipient engagement and manage the recipient lifecycle to maximize long-term value, conversion, and satisfaction.
• Use insights, research, and voice of customer (VOC) data to understand the recipient experience, identify barriers to conversion or upgrade, and develop impactful programs to address these challenges.
• Gain a deep understanding of revenue drivers by identifying trends, key segments, and behavioral patterns to inform strategic decisions.
• Make data-driven recommendations by analyzing existing programs and customer data to uncover opportunities for new strategies that increase engagement and revenue.
• Develop and manage content, oversee creative asset development, and guide the production process for assigned deliverables.
• Drive product lifecycle management—from launch to retirement—ensuring alignment with strategic goals and market needs.
• Hire, train, mentor, and develop a high-performing team of marketing professionals using proven leadership frameworks and principles.
• Support the annual budgeting process and lead monthly budget reforecasting. Monitor and assess spending, proactively addressing overages and reallocating underspend to ensure alignment with strategic priorities.
• Perform additional duties as required in support of business goals.

Key Requirements

To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

• 7+ Years of experience, including a min of 3 in product marketing
• Bachelor’s degree
• Strong analytical skills and strategic thinking capabilities
• Management experience

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.

• Pay Range in the United States: $136,000 – $140,000 based upon experience, as well as an annual bonus opportunity. Exact compensation may vary based on skills, experience, and location.
• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind – thinking about their needs.

For this reason, our products, services and support will continue to evolve and improve. We are by our customers’ side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information.  May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external).  Influence, organization/classification of information and planning are also required.

The work environment is a hybrid home/office environment. This is representative of the environment an individual may encounter while performing the essential functions of this job.

Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.  

Cochlear Americas is an Equal Opportunity Employer. We will provide reasonable accommodations for qualified individuals with disabilities.  If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.

Accepting Applications until August 11, 2025