Senior Product Manager, Measurement, Planning & Optimization

Job Title: Senior Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB
BranchLab is building the future of healthcare commercialization.
BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions.
Our mission is to enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use.

THE OPPORTUNITY

We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.

You’ll define how we:

• Ingest and standardize fragmented measurement data

• Connect media exposure to healthcare outcomes

• Surface insights, KPIs, and recommendations

• Enable smarter planning and budget optimization through artificial intelligence
  

  This is a 0→1, high-impact role at the core of our product strategy.
  

KEY RESPONSIBILITIES

• Build the measurement layer

Productize data ingestion, standardization, and reporting across multiple sources

• Create a unified data model

Define a system that connects audiences, media, and outcomes

• Define insights & recommendations

Establish KPIs that drive actionable recommendations

• Shape an agent-first experience

Enable users to ask questions across media + commercial data and get insights with visuals

• Lead cross-functionally

Partner with engineering, design, data, and GTM to bring the product to life

REQUIRED SKILLS & EXPERIENCE

• 3-5+ years in product management, ideally in data-heavy or analytics products

• High energy, high agency working style

• Experience building and working with AI products and agentic workflows

• Strong comfort with:

Data pipelines, messy datasets, and multi-source systems

Defining metrics, KPIs, and insight frameworks

• Ability to operate in ambiguity and turn complexity into clear product direction

• Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure

PREFERRED QUALIFICATIONS

• Experience in adtech, martech, or healthcare data

• Familiarity with measurement platforms (e.g., CrossIX) or DSPs

• Experience with AI/agent-driven UX
  

WHY JOIN BRANCHLAB?

• Competitive Salary & Comprehensive Benefits

• Small, Agile Team – Your work will have a direct impact

• Equity Opportunities – Grow with the company