Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Empower users to confidently leverage, customize, and master Apollo’s automations and AI turning early activation into continuous learning, engagement, and value realization. This team defines how users progress through Apollo: building and connecting automations, guidance, and lifecycle signals into personalized, contextual Next Best Actions (NBAs) that sustain engagement and retention. You’ll live at the intersection of engagement, usability, navigation, and moving users into an AI native and forward world. You’ll own the strategy and execution of advanced automation mastery.
About the RoleWe are seeking a Senior Product Manager to join Apollo’s Journey Experience group, which drives Time-to-Value, Onboarding, and Engagement of new and existing products across our customer base. Your mission is to transform how users learn, engage, and grow with Apollo through personalized recommendations, automation, contextual guidance, and lifecycle re-engagement.
In this role, you’ll define how Apollo delivers dynamic, cross-surface guidance to adopt Apollo automations and AI powered experiences, and owing our plays & prompts library experience. You’ll work closely with design, data, prompt engineers, and lifecycle marketing to build an integrated system of journey triggers, automation education, and user progression models that increase product fluency and long-term retention. This is a high-impact role for a PM who thrives at the intersection of Automation, AI, UX, and Growth, and who is motivated by building systems that drive sustained user success at scale.
Core Focus Areas
- Journey & Automation Education- Design the in-product loop that teaches users how Apollo works and how automations deliver value. Drive AI-led onboarding, and persona based experiences.
- Unified Library Experience- Centralize, generate and expand Plays, Prompts, Templates, and Workflows into one hub for learning, discovery, and reuse.
- Lifecycle Re-Engagement- Build the outbound and Assistant-triggered education system that nudges users back into high-value automation actions.
- AI Guidance & Recommendations- Partner with AI Assistant & Core teams to deliver contextual, proactive “Next Best Actions.”
- Progressive Mastery Model- Create frameworks and metrics for user progression (“Beginner → Builder → Power User”), measuring journey health and ROI.
- Define Vision & Strategy: Own the roadmap for Journey Experience & Automation, connecting education, Assistant guidance, and re-engagement into a unified user journey.
- Activate Lifecycle Intelligence: Partner with data and activation teams to define signals, triggers, and scoring models that personalize automation nudges and educational content.
- Design the Learning Loop: Collaborate with design to embed contextual education, tutorials, and Assistant states that deepen product understanding.
- Scale Through Systems: Build a durable architecture for re-engagement, integrating Assistant guidance, email campaigns, and in-product actions.
- Drive Evidence-Based Impact: Use product data, behavioral insights, and experimentation to iterate on what keeps users learning and growing autonomously.
- Partner for Consistency: Collaborate across Activation, AI, and Platform UX to ensure education and automation experiences feel cohesive, intelligent, and native across Apollo.
- Measure and Optimize: Own key metrics around engagement, activation-to-retention conversion, automation usage depth, and Assistant interaction frequency.
- Experienced Senior PM: You’ve led complex systems spanning user education, automation, or engagement within a B2B organization.
- Lifecycle & Automation Fluency: You understand how lifecycle signals, product triggers, and AI guidance work together to drive retention.
Cross-Team Operator: You can align design, engineering, and lifecycle marketing around shared journey metrics and experience quality. - Usability-Driven Thinker: You focus on clarity, reducing friction, and guiding users to “aha” moments that compound into mastery.
- Strategic Storyteller: You connect data and narrative to influence how Apollo guides and grows its users across the journey. And, you know how to run swift, effective experiments.
- Customer-Centric: You empathize deeply with where users struggle and design scalable, self-serve ways to help them progress.
- Systems Thinker: You see the end-to-end journey and design feedback loops that continuously educate and engage.
- Automation Evangelist: You can explain complex automation concepts simply — and make them feel intuitive.
- Data-Informed Storytelling: You interpret user signals, experiment, and communicate insights that drive cross-functional action.
- Operator at Scale: You can build frameworks that work across product surfaces and channels, without losing coherence or usability.
- The Great Simplifier: You turn fragmented journeys into a single, elegant flow that always leads to the next best step.
- 7+ years of Product Management experience in B2B SaaS.
- Experience with lifecycle, automation, or journey orchestration products.
- Proven ability to translate behavioral data into engagement systems.
- Familiarity with AI-driven guidance, recommendations, or education UX is a plus.
- Growth mindset and systems-level product thinking.
- Exceptional collaboration, communication, and storytelling skills.
- Deep empathy for users and a passion for helping them learn and succeed autonomously.
- You thrive in a fast paced environment and adapt quickly.
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at ApolloAt Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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