Senior Product Manager - GTM Partner Platforms

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking an experienced Business Product Manager (BPM) to drive the product strategy, roadmap, and delivery for our GTM Partner Platforms.
This role is pivotal in shaping how our partners engage, transact, and grow with ServiceNow - across onboarding, enablement, deal management, and performance insights. The BPM will collaborate across business functions, data, and technology teams to design end-to-end experiences that scale and optimize partner productivity and success.
You will operate at the intersection of business strategy, process design, and platform innovation, ensuring our GTM and Partner ecosystems are empowered with modern, data-driven, and AI-enabled capabilities.
Key Responsibilities
Strategic Leadership

• Define and own the product vision and roadmap for Partner and GTM enablement platforms, aligning with business growth objectives and ecosystem strategy.
• Partner with Sales, Partner Operations, Enablement, and Marketing teams to identify pain points, define capability requirements, and shape long-term platform evolution.
• Translate business strategy into scalable product capabilities and technical requirements, ensuring alignment with enterprise architecture and data strategy.

Product Execution

• Lead the delivery lifecycle from ideation through deployment - driving clarity, prioritization, and execution across cross-functional teams.
• Develop and maintain a Partner 360 view through integration of PRM, CRM, and analytics tools that provide actionable partner insights.
• Collaborate with Engineering, Data, and Design teams to prototype, validate, and deliver intuitive user experiences that streamline partner journeys.
• Define and measure success metrics (e.g., partner productivity, revenue contribution, engagement) and use data to guide decision-making and continuous improvement.

Business Enablement & Change Management

• Drive adoption and change readiness across GTM teams, ensuring new tools and processes deliver measurable business impact.
• Partner with Enablement and Communications to ensure effective rollout and training for new platform capabilities.
• Build strong relationships with global business stakeholders and act as the primary liaison between business and technology for Partner systems.

Innovation & Ecosystem Focus

• Identify opportunities to leverage AI and automation to optimize partner lifecycle processes (recruitment, onboarding, enablement, co-selling, and incentives).
• Benchmark against industry best practices and emerging partner platform trends to ensure ServiceNow remains ahead of the curve.
• Contribute to a broader Partner Platform Strategy, ensuring consistency and interoperability across GTM tools, data models, and partner experiences.

Qualifications

• 5+ years of experience in Product Management, Business Systems, or Product Operations for GTM or Partner-focused organizations.
• Deep understanding of partner ecosystems and lifecycle management (recruitment, onboarding, enablement, incentives, and performance analytics).
• Proven experience managing enterprise platforms such as PRM, CRM (Salesforce), or Partner Data/Analytics systems.
• Ability to translate strategic goals into actionable product roadmaps and measurable business outcomes.
• Strong analytical and data-driven mindset; experience defining and tracking KPIs tied to partner success and productivity.
• Excellent communication and stakeholder management skills; able to influence across business, product, and engineering teams.
• Experience in change management and driving adoption across global sales or partner organizations.
• Familiarity with AI-enhanced business platforms and automation tools is a strong plus.
• Bachelor's degree in Business, Information Systems, or related field; MBA preferred.

Why Join Us
At ServiceNow, you'll help shape the next generation of partner and GTM platforms that power a global ecosystem of innovation. You'll have the opportunity to:

• Drive strategic platform initiatives with executive visibility.
• Shape intelligent, data-driven partner experiences that deliver measurable business impact.
• Work cross-functionally with top talent in Product, Engineering, and GTM strategy.
• Be part of a company that's redefining enterprise transformation through AI and automation.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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