Senior Product Manager, Client Adoption

Ibotta is seeking a Senior Product Manager to lead Client Adoption for our performance marketing platform, the Ibotta Performance Network (IPN) Portal and contribute to our mission to Make Every Purchase Rewarding. In this high-impact role, you’ll own the end-to-end advertiser journey—from onboarding through campaign launch—crafting seamless self-serve and hybrid experiences that accelerate time to value, boost adoption, and drive retention.

You'll shape the core brand campaign setup flow, turning complexity into clarity and delivering meaningful outcomes for our clients. We're looking for a user-obsessed, data-driven product leader with deep B2B onboarding expertise, a passion for great UX, and a strong track record of ad or marketing tech growth.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What you will be doing:

• Define and execute the product strategy for client adoption within Ibotta’s performance marketing platform, the IPN portal, including product vision, roadmap, and goals, in collaboration with cross-functional leaders and peers.

• Own the client onboarding and activation experience across the IPN portal, optimizing for speed to first campaign, ease of setup, and early value realization.

• Develop and refine self-service campaign creation tools, including asset upload and campaign, preview flows, ensuring usability for both external clients and internal teams.

• Lead the connected journey across Campaign Manager and adjacent portal experiences, such as performance reporting, account settings, and post-campaign optimization – making it seamless and intuitive.

• Balance the needs of a hybrid delivery model (self-serve vs. managed service), designing unified tools that are flexible and collaborative for various user types.

• Use data insights and client feedback to remove friction from the campaign setup process, reducing drop-off and boosting repeat campaign creation.

• Partner closely with Experimentation PMs and Data Science to build, test, and scale features like predictive CPID models and campaign velocity to guide and simplify client-led campaign setup.

• Collaborate cross-functionally with Design, Engineering, Analytics, Sales, and Product Marketing to ensure end-to-end client success and adoption.

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

What we are looking for:

• 5+ years in product management (including 3+ years owning onboarding, adoption, or end-user experiences).

• 3+ years in SaaS or ad/marketing-tech environments, ideally performance marketing or retail media.

• BA/BS in business or technology required.

• Deep UX expertise—journey mapping, self-service patterns, and A/B testing.

• Data- and technically fluent: comfortable with dashboards, architecture conversations, and translating APIs/trade-offs for business audiences—even when data is imperfect.

• Proven record accelerating self-service adoption and time-to-value for enterprise or mid-market clients.

• Exceptional communicator and ruthless prioritizer who aligns cross-functional stakeholders and isn’t afraid to say “no” to protect long-term impact.

• Measured by outcomes like % of campaigns launched via self-service, time to first campaign, setup drop-off, repeat usage/retention, and self-service satisfaction.

• Experience in the following areas a strong plus: 

  • leading managed-service → self-service transitions 

  • building API-first platforms

  • prototyping with AI tools (e.g., Lovable, v0, Figma Make).

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com.

Additional Details: 

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.

• Base compensation range: $123,000 - $143,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper Channels.

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