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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
SoFi is seeking a Senior Product Manager to lead critical initiatives within our Borrow business unit. In this role, you’ll define the product strategy, prioritize the most impactful opportunities, and deliver end-to-end solutions that simplify borrowing and help our members “get their money right” and achieve financial independence.
You’ll act like a founder, taking ownership, moving with urgency, and building for long-term impact. Whether optimizing application flows, reimagining how we surface borrowing options across the SoFi ecosystem, or launching new products to expand our addressable market, you’ll focus on the biggest levers for growth and member value. Success in this role requires strong product intuition, data fluency, deep customer empathy, and the ability to lead across engineering, design, risk, operations, and go-to-market teams.
What you’ll do:
- Define and execute the vision, strategy, and roadmap for key areas within the Borrow business
- Build disruptive, scalable borrowing experiences in a customer-centric environment that improve member outcomes and drive measurable growth
- Act as a problem solver, working across functions to deeply understand pain points, analyze data, and rapidly test and iterate toward better solutions
- Own the product development lifecycle: from problem definition to delivery, instrumentation, and ongoing optimization
- Lead cross-functional teams, including Engineering, Design, Risk, Marketing, Ops, and Compliance, to bring ideas to life
- Prioritize ruthlessly, maintain a high-quality backlog, and ensure timely execution in a fast-paced agile environment
- Communicate progress, insights, and decisions clearly to stakeholders and executive leadership
- Champion a customer-first mindset, translating member feedback and behavior into product improvements that delight and retain
What you’ll need:
- Bachelor’s degree (preferable) or equivalent experience
- 5+ years of experience in product management, preferably in tech, fintech, or consumer lending
- Strong product intuition with a proven track record of delivering high-impact solutions
- Excellent communication skills and experience presenting to senior leadership
- Data-driven mindset with experience using metrics to drive decision-making
- Ability to thrive in a fast-paced, cross-functional environment with high ownership
Nice to have:
- Experience operating within regulated industries or working closely with legal, risk, and compliance partners
- Experience in the Fintech space
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