As Senior Platform Operations Manager, you will lead the strategy, execution, and optimization of our marketing technology ecosystem. You will architect, implement, and manage the systems and integrations that power our go-to-market (GTM) engine, with a sharp focus on scalability, data integrity, automation, and lead orchestration.
This role is pivotal in ensuring that marketing, sales, customer success, business development and product teams are aligned and empowered to execute with speed and precision. You’re a Driver, you don’t just wait for projects and problems to come to you, but you identify them and execute without hesitation.
This role will report to the Director, Marketing Operations, a critical part of our connected GTM Operations team. You’ll bring a track record of proven success, preferably in a high-growth, fast-paced startup environment.
What you’ll do:
- Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling, etc) — driving roadmap, implementation, integration, and performance.
- Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
- Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
- Translate lead management and routing requirements into system logic.
- Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
- Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
- Ensure data quality, enrichment, normalization, and compliance across platforms.
- Monitor data pipelines and troubleshoot discrepancies across systems.
- Establish governance frameworks for platform changes, including documentation, QA, and release management.
- Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
- Identify automation opportunities to increase operational efficiency and reduce manual effort.
- Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
- Monitor and report on system health, performance metrics, and process efficiency.
What you’ll bring:
- 7+ years of experience with HubSpot, SFDC, 6sense, LeanData and other prospecting tools
- Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
- Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.
- Experience with API integrations, custom workflows, and marketing data schemas.
- Strong organizational and project management skills.
- An unmatched attention to detail, taking pride in everything you do and understanding that the little things matter
- Ability to manage competing priorities in a results-driven environment
Benefits:
- Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- 401K: Reach your financial goals while reducing your taxes
This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. The expected salary ranges for this role are below, subject to change.
Tier 1: $144,800 - $178,000
Tier 2: $130,400 - $136,920
Tier 3: $115,900 - $121,695
You can view which tier applies to where you plan to work here. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
Drata is on a mission to serve as the trust layer between great companies.
Drata is a trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses develop a more secure, proactive, and risk-aware organization to continuously maintain trust with customers.
We all recognize the importance of earning and keeping the trust of our customers when it comes to protecting their data. We know how burdensome achieving and maintaining a strong GRC posture can be with the rise in compliance regulations. It’s a manual, redundant, error-prone, and unscalable process - and it only grows more complex and expensive over time.
Our team of SaaS, security, compliance, and audit experts have built a better way - with automation
Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.
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