Senior Paid User Acquisition Strategist

RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We’re a remote‑first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.

You'll be a key member of a small, cross-functional team of app monetization subject matter experts inside our Customer Growth org. Think of it as RevenueCat's in-house growth advisory practice. As part of the broader Customer Growth org, this team designs and implements high-impact growth strategies spanning User Acquisition, Conversion Rate Optimization, and Lifecycle Marketing. Your CRO Designer counterpart obsesses over paywalls and conversion flows. Your Lifecycle/CRM partner knows the ins and outs of crafting messaging sequences to combat churn and increase conversion. You'll obsess over everything that happens before the paywall: how users are acquired, how to scale campaigns efficiently, and how to build the feedback loops that make growth predictable.

You'll also collaborate closely with our content, marketing, and advocacy teams to turn real-world project outcomes into templates, case studies, webinars, and best-practice guides for the broader app community.

Here's something we hear regularly on customer calls: "We know how many subscribers we have. We know our paywall conversion rate. But we need help understanding how to profitably acquire more users and scale our growth."

That gap - between having a great app and knowing how to effectively scale its user base - is one of the biggest challenges in mobile. The landscape is complex. Privacy changes have shifted the old playbooks. Most app teams are looking for guidance on how to optimize their user acquisition, measure success, and make confident budget decisions.

RevenueCat sits on the richest monetization dataset in mobile. We already know exactly what happens after install - who converts, who renews, who churns, what they're worth. We're now building the tools that connect that revenue data back to the channels and campaigns that drove the install in the first place.

But tools alone aren't enough. Our customers don't just need better dashboards - they need someone who's been in the seat. Someone who's managed seven (or 8) figure UA budgets, knows how to test and scale channels, and understands which levers actually move the needle when you're trying to grow an app profitably.

That's this role.

As Senior Paid User Acquisition Strategist, you'll work directly with customers - running discovery sessions, auditing their UA setups, advising on channel strategy, and helping them unlock profitable scale. Then you'll take what you learn across dozens of these engagements and feed it back: into our product roadmap, into reusable playbooks, and into public-facing content that positions RevenueCat as the place where serious app builders come to figure out growth.

Your mission is built around three core priorities:

1. Help our customers grow: Work directly with app developers to audit their UA setups, advise on channel strategy, and help them unlock profitable scale.

2. Bring back insights to the product org: Serve as the internal voice of the performance marketer, feeding real-world learnings back into our product roadmap to help us build better tools for all UA teams.

3. Educate the market on UA best practices: Turn your insights into scalable playbooks, templates, and content that position RevenueCat as the definitive authority on mobile growth.

This is not a "give advice from the sidelines" role. You'll get your hands dirty in campaign structures, growth models, and strategic planning. You'll partner with Product to shape the tools we build. And you'll be a visible, public voice on mobile UA - the person the industry turns to when they want to know what actually works.

• Has lived the UA grind firsthand. You've managed meaningful paid acquisition budgets for (subscription) mobile apps. You know what it feels like to test new channels, optimize creatives, and make the call on whether to scale or kill a campaign. You've been the person accountable for driving growth and making the math work.

• Thinks in systems, not just channels. You don't just know how to run Apple Search Ads or Meta campaigns - you understand how the entire acquisition-to-revenue loop works. You can zoom out to the strategic picture of user growth and zoom in to the tactical details of campaign execution.

• Speaks data fluently. You're comfortable building LTV models, segmenting cohorts, and pulling insights to guide acquisition decisions. You don't need a data team to tell you what's happening - you can find the signal yourself and explain it clearly to a founder, a PM, or a CFO.

• Can command a room (or a Zoom). You'll be customer-facing from day one - leading workshops, presenting UA strategies, and having honest conversations with growth leaders about what's working and what isn't. You need the credibility to push back on bad assumptions and the empathy to meet people where they are.

• Builds for scale, not just for one. You're not satisfied solving the same problem fifty times. When you see a pattern across customers, you instinctively want to turn it into a playbook, a template, a framework, or a piece of content that helps thousands of developers, not just the one on the call.

• Ships and iterates. You have an ownership mentality. You'd rather put an 80% playbook in front of a customer tomorrow than a perfect one next quarter. You're comfortable in ambiguity, energized by building something new, and allergic to waiting for permission.

Customer UA strategy and growth: Running structured engagements with RevenueCat customers and prospects - auditing their UA strategies, advising on channel mix, helping them design measurement frameworks, and ultimately guiding them on how to scale their user base profitably.

Product feedback and influence: Being the internal voice of the performance marketer. Providing continuous input to Product and Engineering on how our growth tools, integrations, and reporting need to evolve based on what you see across real customer use cases.

Playbooks and reusable frameworks: Codifying what works into scalable assets - UA playbooks, channel-specific guides, and growth templates - that CSMs, Sales, and customers can use without needing you in the room.

Educational content and public thought leadership: Partnering with our Advocacy and Content teams to turn real engagement learnings into blog posts, webinars, conference talks, teardowns, and guides. Being a visible, credible voice on mobile user acquisition for the RevenueCat community and the broader app ecosystem.

Internal enablement: Helping Sales, Customer Success, and Support teams speak intelligently about UA - so every customer-facing conversation at RevenueCat can go deeper on growth, not just infrastructure.

5-8+ years of hands-on experience in mobile user acquisition, with a significant portion spent on subscription apps. You've personally managed substantial paid budgets and been accountable for driving user growth and hitting efficiency targets.

Experience with major mobile ad channels - Apple Search Ads, Meta, Google App Campaigns, TikTok, and/or programmatic. You don't need to be an expert in all of them, but you need real depth in at least two and a proven ability to scale them.

Strong understanding of how to measure success in mobile UA, including LTV modeling, cohort analyses, and payback frameworks. You're comfortable with SQL, spreadsheets, or BI tools.

Working knowledge of the mobile measurement landscape and the privacy-first shifts reshaping how UA teams operate, but with a focus on how these impact broader growth strategies rather than just the technical plumbing.

Strong customer-facing communication skills. You can lead a workshop with a growth team, write a compelling async brief, and present a strategy to a CEO - all in the same week.

Experience working in a remote-first, asynchronous environment across multiple time zones.

• Have published content, spoken at conferences, or built a public profile around mobile growth or UA topics.

• Have experience with ad monetization (not just subscriptions) and understand hybrid monetization models where ads and subscriptions coexist.

• Bring familiarity with RevenueCat's product - or have been a customer.

In your first month, you'll:

• Get deep into RevenueCat's product. Understand what we can do today to help customers grow and where the gaps are.

• Shadow customer calls and internal strategy sessions to learn how the Customer Growth org operates and where UA expertise is most needed.

• Audit a handful of customer UA strategies and deliver your first set of recommendations. Speed matters more than polish here.

Within 3 months, you'll:

• Own several customer engagements end-to-end: from discovery through strategy design, execution advice, and results analysis.

• Help at least one customer materially improve their user acquisition efficiency or scale.

• File your first meaningful product feedback that shapes how we think about our growth-adjacent tooling.

• Ship your first public-facing asset with the Advocacy/Content team - a playbook, a blog post, a webinar, or a teardown.

Within 6 months, you'll:

• Be the go-to person at RevenueCat - internally and with customers - for anything related to user acquisition and growth marketing.

• Have a clear, ongoing influence on the product roadmap for our tools designed for UA teams.

• Maintain a living UA playbook that CSMs and Sales can pull from in their own customer conversations.

Within 12 months, you'll:

• Have a portfolio of customer success stories with measurable before/after impact on UA scale and efficiency.

• Have helped define what "UA advisory at scale" looks like for RevenueCat - not just for managed accounts, but as a motion that reaches thousands of developers through playbooks, templates, and tooling.

• Be a recognized public voice on mobile user acquisition - through RevenueCat content, industry events, or both.

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator

• 10-year window to exercise vested equity options

• Fully remote and flexible work environment

• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge

• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

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