Senior Paid Search Strategist

Omniscient is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies — optimized for both search engines and generative AI.

We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game.

If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk.

Learn about the principles that drive how we work and build a company.

Omniscient Digital is an AI-first B2B organic growth agency working with B2B brands from startups to large household enterprises like SAP, TikTok, and Adobe. We specialize in SEO, Generative Engine Optimization (GEO), digital PR, and content strategy.

We are building a paid media practice from the ground up. This is a foundational hire: you will be the first dedicated paid media strategist at Omniscient, responsible for proving the service line and establishing processes.

You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. Google Ads is the main channel with Microsoft Ads/Bing in the mix.

You work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other. You'll sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts, and using everything we already know about our clients' organic and AI-search behavior to inform sharper paid strategy than agencies without that context can build. The application passcode is PAIDISAWESOME.

Operational Infrastructure

• Set up Omniscient Digital's Google Ads MCC and Microsoft Ads agency account and define access policy

• Define and implement client onboarding and offboarding procedures

• Work with our Financial Controller to establish billing and invoicing flow

• Implement QA, escalation, and risk procedures

Tech Stack

• Google Ads direct vs. SA360

• Tooling for budget management, reporting, and QA

• Conversion tracking and attribution stack

Campaign Strategy and Execution

• End-to-end paid search strategy on Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing for B2B clients

• Build, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals, not just leads and CPL

• Manage client budgets ranging from $10K to $100K+ per month

• Accountability for both efficiency metrics (ROAS, CPL, CAC) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity)

• Structured testing programs across keywords, creatives, audiences, bidding strategies, and campaign structures

Integration with Organic Growth

• Lead paid search strategy that uses our SEO, GEO, and content data as a competitive edge, keyword and SERP intelligence the organic team already builds becomes the sharpest input to your paid search account

• Capture commercial-intent and bottom-funnel demand

• Identify paid search opportunities informed by SEO and AI visibility research

• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid search audits and proposals

Reporting, Analysis, and Client Communication

• Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact

• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics

• Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams

• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows

Practice Building (0-to-1)

• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows

• Establish pricing and packaging recommendations for paid media services based on early engagement learnings

• Prove unit economics within the first 90 days to build the case for scaling the team

• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows

Must-Have

• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context

• 2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneously

• Experience building a paid search function from scratch at an agency

• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing

• Proven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performance

• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution

• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search

• Daily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc.

• Self-directed operator who thrives with autonomy and minimal hand-holding

Your success will be measured against clear outcomes, not activity metrics:

• Client ROAS and CPL/CAC targets met or exceeded across your book of business

• Client retention rate above 90% for paid search engagements

• Documented, repeatable paid search playbook delivered within 90 days

• Positive service line economics demonstrated by end of 2026

• 2+ case studies with quantified results within the first 6 months

• Foundational role: you are building this from scratch with full ownership and a direct line to the CEO

• Built-in demand: clients are already asking for paid media, so you start with warm opportunities, not a cold pipeline

• AI-first culture: we invest heavily in AI tooling and workflows, and expect you to push what is possible in paid media with AI

• Bootstrapped, profitable, and growing: sustainable growth with no investor pressure and no burn rate anxiety

• Fully remote with a collaborative, async-first team

Compensation will be commensurate with experience and includes base salary plus performance-based bonuses tied to client retention and practice growth milestones. We offer flexible PTO, a fully remote work environment, and the opportunity to shape a new service line with significant upside as the practice scales.

Send your resume, a brief note on why this role interests you, and one example of a B2B paid campaign you managed (include context on budget, goals, and results). Bonus points if you can articulate how you would integrate paid with an existing organic growth program.

We know the confidence gap and imposter syndrome can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. However you identify and whatever background you bring, please apply if the idea of this role excites you.

Omniscient Digital is an equal opportunity employer. We ensure equal opportunity, and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

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