Senior Offline Media Manager

• Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics.
• Develop allocation of media resources across offline brand media channels (e.g. Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts).
• Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting.
• Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda.
• Ensure consistency in brand communication across brand advertising.
• Manage budget and drive continuous improvements to cost-effectively attract new customers.
• Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing.
• Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly.
• Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal.

• 6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS.
  • Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years.
• Deep understanding of paid media (all channels) and strong knowledge of the media industry.
• Excellent understanding of the marketing business and its day-to-day operations.
• Experience leading media agencies on campaign strategy and execution.
• Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets.
• Proven track record of building and executing experimentation plans, including creative testing.
• Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.
• Strong working knowledge of Excel, including advanced functions.
• Versatile and comfortable juggling multiple projects with several moving parts at once.
• Detail-oriented with strong organizational and project management skills.
• Excellent communication skills both oral and written.
• A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing.
• Demonstrated ability to work independently and within a collaborative team oriented environment.
• Passionate about Gusto’s mission and the impact we can have on the world.

• Experience with small business marketing, subscription products, SaaS, or financial services.
• Working knowledge of performance marketing channels, such as SEM and Affiliates.
• Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs).
• Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager).
• Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar).

Our annual cash compensation amount for this role is targeted at $108,000 - $124,000 in Denver, Chicago, Atlanta, and most remote locations.  Our annual cash compensation amount for this role is targeted at $135,000 - $151,000 for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.