Senior Media Strategist

Essential Job Functions:

• Planning
• Partner with creative, media, and analytics teams to develop integrated campaign strategies that directly align with client business objectives and KPIs. 
• Lead campaign planning, execution, and optimization across platforms, ensuring media investments deliver maximum efficiency, impact, and scale 
• Establish and monitor channel-specific KPIs, driving accountability for performance outcomes such as reach, CTR, CPA, ROAS, and conversion contribution
• Design and oversee structured testing frameworks (creative, targeting, bidding) to identify growth opportunities and scale successful tactics.
• Leverage native platforms and third-party tools to build comprehensive, data-driven media plans across major and emerging paid channels


Activation
• Lead and mentor paid media specialists, ensuring flawless execution of campaigns across native platforms and third-party buying tools
• Provide continuous optimization to maximize the efficiency and effectiveness of paid media investments
• Ensure seamless coordination across planning, buying, and reporting, with the ability to translate executional details into strategic insights for clients and leadership.
• Maintain an understanding of program elements – can easily answer questions pertaining to the status of the account (stage of plan, buys, current workflows, and client billings)


Analysis
• Develop and present client-facing performance reports with detailed analysis of the omnichannel performance of the recent strategy and next steps
• Provide clear recommendations for channel mix, budget allocation, and resource prioritization.
• Develop and maintain testing frameworks (creative, targeting, bidding) to identify growth opportunities and scale successful tactics.
• Providing actionable insights to stakeholders on a scheduled or ad hoc basis


Organizational
• Provide strategic guidance and leadership to channel leads (Paid Social, Paid Search, Programmatic), manage direct and, as needed, indirect reports through regular 1:1s, coaching, and performance development; oversee time off, overtime, and expense approvals; foster mentorship and accountability across teams, and attend required managerial trainings 
• Work closely with team leads & directors to train media strategists and coordinators as needed
• Participate in new business projects
• Become an expert in Community Boost offerings and core values
• Partner closely with the Sr. Omnichannel Strategist, who oversees organic media, to ensure paid and organic strategies are aligned across the funnel, creating integrated campaigns, unified reporting, and efficient resource allocation.
• Act as the primary connector between paid media channel leads, ensuring cohesive cross-channel execution and knowledge sharing.
• Provide proactive thought leadership and innovation for Community Boost and its clients
• Seek feedback from peers and management on ways to improve individual performance and grow the overall Community Boost business
• Meet or exceed the client’s KPIs
• Grow Community Boost revenue through establishing client, vendor, and cross-functional team trust and long-term partnerships
• Collaborate with Team Leads & directors to achieve functional team success

Minimum Qualifications

• 5+ years of digital media experience; work experience in a media planning or buying position in an agency setting preferred
• Intermediate to advanced skills in Excel/Google Sheets (pivot tables and advanced formulas)
• Understanding of fundamental ads metrics and media math
• Strong analytics, quantitative, and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Advanced experience working with digital media tools and platforms, examples include programmatic, search, and native social media ad platforms (Meta Business Manager, LinkedIn Campaign Manager, Snap Ads Manager, TikTok Ads, etc.)
• Excellent verbal and written communication skills; the ability to be a collaborative team player, think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
• Facebook Blueprint and Google Ads Certifications strongly preferred.