As a Senior Marketing Operations Specialist, lead HubSpot implementations, optimize marketing processes, support Salesforce integration, and drive campaign execution while ensuring effective data management and cross-team collaboration.
Join our Growth Marketing team as a technical expert who transforms how we execute campaigns and leverage data. As a Sr. Marketing Operations Specialist (HubSpot), you'll independently lead tool implementations, optimize marketing processes, and bridge the gap between technology and strategy across corporate, partnership, and event initiatives.
Working closely with cross-functional teams, you'll turn complex marketing challenges into streamlined solutions that enhance both team efficiency and customer experience. This role offers the perfect blend of technical problem-solving and strategic impact, with the autonomy to drive meaningful improvements across our marketing operations.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
Marketing Tech Stack:
- Manage governance of overall HubSpot processes across marketing
- Collaborates with Marketing and Operations teams to optimize system infrastructure
- Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed
- Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed)
- Ensure accurate attribution, reporting, and lead tracking
Salesforce & Data Support:
- Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce
- Review and monitor marketing lists for targeted accounts
- Support campaign setup and data sync between HubSpot & Salesforce
- Assist with event campaign setup in Salesforce
Campaign Execution & Reporting:
- Manage campaign/asset QR code creation, tracking, and analytics
- Clean and maintain form data for accurate reporting QR code
- Support Qualtrics (payer opt in/out) survey updates and integration
Tech Stack Support & Cross-Functional Collaboration:
- Work closely with the Tech Stack Lead to support integration points for marketing tools
- Provide troubleshooting and team support on existing tech tools
- Identify opportunities for workflow optimizations and automations
New Tech Implementation & Optimization:
- Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating
- Document best practices, processes and reporting for newly implemented tools
- Support adoption and training for marketing users
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business or a related field
- HubSpot certification
- 3+ years experience managing the HubSpot marketing automation platform for an organization
- 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics
- Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines
Preferred KSA's:
- Proficiency in other platforms (e.g., Monday.com and email marketing tools)
- Experience in implementing and onboarding new tools and technologies
- Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment
- Analytical mindset with experience tracking, reporting, and optimizing campaigns.
- Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions.
- Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
Top Skills
Hubspot
Monday.Com
Qualtrics
Salesforce
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