Senior Marketing Operations Manager

Join the Future of Healthcare Recruitment at Vivian Health

Vivian Health’s mission is to transform healthcare hiring by empowering every healthcare professional to find their perfect job faster and easier than ever before. As the largest healthcare jobs marketplace, we support over 2 million clinicians in finding their next career opportunities. Our AI-driven platform also enhances process efficiencies for staffing agencies and healthcare employers, significantly reducing time to hire.

Vivian Health is backed by world-class investors, including Thoma Bravo and IAC, with over $75 million in capital raised. Our accolades include BuiltIn's awards for “Fully Remote Best Startup,” “Fully Remote Best Places to Work,” and “U.S. Best Startups to Work For” for the past 5 years.

The Role

Marketing at scale breaks without the right operational foundation. We're looking for a Senior Manager of Marketing Operations to own that foundation - and push it forward.

This is an experienced individual contributor with cross-functional leadership capabilities. You'll sit at the intersection of data, technology, and campaign execution — shaping how we reach customers across channels and ensuring every touchpoint is measurable, personalized, and optimized. You'll partner closely with Marketing, Product, Engineering, and Data to develop and manage systems that support Vivian’s lifecycle marketing strategy.

The right person for this role doesn't just build campaigns - they constantly strive for optimizing them You bring deep platform expertise (Braze experience is strongly preferred; Iterable experience is also considered), sharp analytical instincts, and a strong bias toward automation and scalable infrastructure.

If you're energized by debugging a broken pipeline and presenting channel performance insights to leadership, this role was designed for you.

Why This Role, Why Now

Our CRM infrastructure is maturing and we need someone who can take it to the next level — not just maintain it. The analytical and technical gaps we're solving for are real, the scope is broad, and the impact is direct. You'll have ownership, visibility, and the tools to do the job well.

What Success Looks Like

In 6 months, you will have:

• Reduced manual operational overhead through automation, documentation, and standardized systems
• Become the go-to technical and operational voice on lifecycle marketing infrastructure
• Measurably improved deliverability, segmentation precision, and campaign performance across email, push, and SMS

What You'll Own

Analytics & Performance Intelligence

• Define and maintain reporting infrastructure for CRM and lifecycle channels - across open rates, click-through, conversion, and downstream revenue impact
• Build dashboards and conduct deep-dive analyses (using SQL, Looker, or equivalent tools) to surface performance trends, anomalies, and optimization opportunities

Campaign Engineering & Platform Mastery

• Architect and build multi-channel journeys (email, SMS, push) in Braze, including Canvas flows, API-triggered campaigns, segmentation logic, and dynamic personalization using Liquid
• Write complex Liquid conditions, loops, and filters to render personalized content from JSON objects and API-sourced data
• Develop modular, reusable HTML/CSS email templates that scale across campaigns and business units

Data Infrastructure & Integrations

• Configure, test, and troubleshoot API endpoints and data pipelines in collaboration with engineering; use tools like Postman to validate integrations
• Build and maintain precise audience definitions based on behavioral, demographic, event-level, and custom attribute data
• Monitor platform health proactively — including deliverability signals via Google Postmaster Tools, AppsFlyer, and Braze logs — and resolve issues before they impact performance

Operational Leadership

• Identify process inefficiencies and implement scalable systems: testing protocols, documentation standards, UTM governance, link libraries, and reporting templates
• Drive sprint planning, ticket writing, and project prioritization across workstreams using tools like Shortcut or similar
• Stay current on new platform features (Braze in particular) and industry developments; bring high-value opportunities to the team proactively

What You Bring

Required

• Braze or Iterable certification or hands-on platform experience is required — Braze expertise is strongly preferred
• 5+ years in a marketing operations, CRM engineering, or lifecycle marketing role with demonstrated technical depth
• Advanced proficiency in HTML/CSS for email development and Liquid (or equivalent templating language) for dynamic personalization
• Strong analytical skills — comfortable writing SQL, working with data pipelines, and building performance reports from scratch
• Experience working cross-functionally with Engineering, Analytics, and Product teams in a technical capacity
• Sharp eye for detail with a systematic approach to QA and troubleshooting

Bonus Points

• Experience at a high-growth consumer or B2C company. Marketplace experience is a huge plus
• Familiarity with data warehousing tools (Snowflake, BigQuery) or CDP platforms
• Background in growth or lifecycle strategy, not just execution

The range for this position is $130,000 - $170,000 yearly salary plus equity, dependent on job-related, non-discriminatory factors such as experience, education, and skills. This range is based on a full-time schedule.

What we provide: (Benefits & Perks)

At Vivian Health, we offer a competitive compensation package, with benefits including:

• Flexible Time Off
• Comprehensive Health Insurance Plans, including HSA and FSA Options
• 401K Retirement Savings Plan with Generous Employer Match
• Generous Parental Leave
• Work-from-home stipend
• Access to Corporate Discount Program
• Pet Insurance

Vivian Health may use artificial intelligence and automated tools to assist in evaluating applications for this role, including resume screening and candidate matching. These tools assess applications against the characteristics and qualifications relevant to the job requisition and are designed to help identify potentially qualified candidates. However, they do not make automated hiring decisions. All hiring decisions involve meaningful human review. For details about the specific tools we use, your rights as an applicant (including the right to opt out for California applicants, accommodation rights for Illinois applicants, and human review rights for Colorado applicants), and how to contact us with questions, please see our full AI in Hiring Notice on our Careers page.