The Role
As the Senior Marketing Operations Manager, you will play a pivotal role in shaping and executing our marketing technology strategy. You will be responsible for identifying, implementing, and managing our MarTech stack to enhance our marketing capabilities, streamline processes, and drive measurable revenue impact. This role requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, scalable, data-driven, and customer-focused.
Location: Remote within the US
Your Daily Adventures Will Include:
MarTech Management: Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms.
Technology Optimization: Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact.
Data Management: Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns
Integration: Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM.
Campaign Operations: Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes.
Campaign Design: Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns.
Process & Performance Measurement: Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting.
Analytics and Reporting: Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
Documentation: Develop and maintain program documentation, including project plans, timelines, and status reports.
Compliance: Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.
Basic Qualifications:
Proven experience (6+ years) in Marketing Operations or Marketing Management with a strong focus on MarTech strategy and management.
Proficiency with an enterprise tech stack (Marketo, Salesforce, LeanData, 6sense, and Tableau, etc).
Marketo ACE-MEBP certification is a plus.
Strong analytical skills with a track record of driving data-informed decisions and business outcomes.
Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives.
Strong understanding of marketing strategies, technologies, and industry trends.
Top Skills
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