Senior Marketing Operations Manager

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
About the role
We're looking for a highly skilled and detail-oriented Senior Marketing Operations Manager to own and optimise our global marketing tech stack and campaign execution processes. This role will serve as the operational backbone of our marketing team ensuring smooth execution of campaigns, accurate lead routing, and seamless data flow across systems.
You will work closely with regional marketing managers and cross-functional stakeholders in Sales, RevOps, and Demand Generation, helping deliver impactful marketing programs that drive pipeline and revenue.
Job Requirements
Required Skills & Experience

• 5+ years of experience in Marketing Operations or a related field, preferably in B2B SaaS or enterprise marketing.
• Expert-level knowledge of Marketo (certification preferred).
• Hands-on experience with Chili Piper, RingLead, Outreach, and Workato.
• Strong understanding of Salesforce and data flow between marketing and sales platforms.
• Solid HTML skills and basic understanding of CSS for email and landing page management.
• Working knowledge of APIs and automation workflows (experience building or managing integrations is a plus).
• Analytical mindset with the ability to identify issues, propose solutions, and optimize processes.
• Strong project management and communication skills, with the ability to collaborate effectively across teams and regions.

Bonus

• Experience with Tableau
• Hubspot Expert
• Marketo Certified Expert (MCE) certification.

Job Responsibilities

• Data-driven and analytically minded, with a deep understanding of marketing campaign management, performance measurement, and multi-touch attribution models.
  
  • Ability to interpret marketing performance data to optimise spend and maximise ROI.
  • Proven experience leveraging analytics to drive campaign decisions and business impact.
• Own and manage marketing automation workflows and programs in Marketo, including email campaigns, nurture streams, and lead scoring.
• Oversee lead lifecycle management, from acquisition to routing, ensuring accurate and timely distribution through Chili Piper, RingLead, and Workato integrations.
• Collaborate with regional marketing managers to execute and optimize campaigns, ensuring alignment with global strategy and local needs.
• Design and implement marketing processes for lead uploads, data enrichment, and routing automation.
• Partner with Sales Operations and RevOps to maintain a clean and connected MarTech stack, integrating tools like Outreach, Workato, RingLead, and Chili Piper.
• Develop and maintain API-based integrations and data workflows between marketing platforms, CRM, and analytics tools.
• Apply HTML skills to build, test, and QA email templates and landing pages.
• Analyze performance data and report on campaign effectiveness, operational efficiency, and process improvements.
• Maintain documentation and enforce best practices for marketing operations and data governance.

Benefits
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits and pre-IPO equity:

• Company share options plan - every employee can eventually become a shareholder
• Cash allowance for health insurance
• 25 days annual leave
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
*** Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class* (*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.