Senior Marketing Operations Manager

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Senior Marketing Operations Manager, Partnerships to drive the strategy, development, execution and ongoing optimization of our marketing programs and supporting infrastructure across channels (email, in-app, webinars, field events, content, chat, etc.). This role will be instrumental in building foundational systems, processes and program architecture spanning across Marketo and SFDC for our partner & ecosystem marketing team—including owning the lead lifecycle, routing direction, campaign production, audience segmentation, lead scoring, and enablement.

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $129,500 - $169,000
    • Zone B: $123,000 - $161,500
    • Zone C: $116,500 - $152,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Marketing Technology & Automation

As a Senior Marketing Operations Manager, Partnerships, you’ll … 

• Manage the end-to-end execution of partner marketing programs & campaigns in Marketo and Salesforce — from event list imports, to new email builds and segmentation, to QA and reporting on initiative impact
• Design and implement a scalable lead lifecycle framework to ensure effective lead capture, nurturing, routing, and handoff to our partner sales team
• Work with stakeholders to build a lead scoring model and implement marketing qualified lead playbooks
• Drive the development of audience segmentation strategies, ICP lists, and targeting criteria for outbound and inbound marketing programs
• Partner closely with our lifecycle and ecosystem teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana
• Ensure end-to-end syncing of campaign data to/from connected platforms (SFDC, Zoom, Iterable, Reachdesk, Drift, ad platforms)
• Build email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements
• Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Senior Marketing Operations Manager, Partnerships if you:

• Have 5+ years of experience in marketing operations, including campaign production, lead lifecycle development, scoring model implementation, and project management
• Are a Marketo + SDFC pro: You have a proven track record of scoping, building and testing complex workflows, data integrations and multichannel campaigns for marketing and sales teams
• Are organized and detail-oriented: You can manage working on multiple campaigns for different stakeholders at one time, and expertly organize and maintain tasks and dependencies to ensure an on-time launch — project management system experience like Asana is a bonus
• Excel in cross-functional collaboration: You have experience working closely with marketing partners on deadlines and understand each step and component needed to successfully launch a marketing program
• Love experimenting and testing: You know there are always learnings to be had and ways an email can perform better — you propose and track results from A/B tests and share with your marketing stakeholders
• Stay curious and are open to growth: You actively enjoy building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.