Senior Marketing Manager

Role: Senior Marketing Manager
Location: Denver, CO
Department: Creative & Marketing
Reports to: Director of Creative & Marketing
Start Date: Available to start immediately or early January
Salary: $85k–$100k (Depending on experience)

About Us

At Clove & Twine, we’re redefining corporate gifting by curating remarkable, sustainable gifts that foster authentic connections. Our mission is to elevate gifting beyond mere transactions, creating lasting impressions through thoughtful and high-quality gifts.

We envision a world where corporate gifting becomes a powerful conduit for authentic relationships and sustainable impact. Through our commitment to exceptional gifts, we aim to transform the art of gifting into a catalyst for positive change—celebrating people, nurturing the planet, and creating a legacy of impact one gift at a time.

Role Summary

The Senior Marketing Manager at Clove & Twine will build and run a marketing engine that fuels pipeline growth, deepens engagement, and strengthens retention across every stage of the client journey. We’re looking for an experienced marketer who can connect strategy to execution, and execution to results. You will architect campaigns, interpret results with precision, and refine strategies to drive sustainable growth. 

You’ll work closely with the Director of Creative & Marketing and collaborate across departments to lead marketing strategy, paid media, campaigns, CRM automation, content deployment, and funnel development. You’ll own the systems and campaigns that attract, convert, and nurture leads, ensuring our brand, storytelling, touchpoints, and data all work in sync to drive growth.

Key Focus Areas

1. Demand Generation & Sales Alignment

• Plan and execute integrated marketing campaigns that enhance brand visibility and audience engagement, drive pipeline, and support revenue goals
• Own a focused mix of channels (email, website, LinkedIn, and Meta) and ensure campaigns are cohesive and on-brand
• Build clear campaign briefs and collaborate closely with the Director of Creative & Marketing so assets and campaigns are on-brand and built to perform
• Partner with Sales to define ICPs, prioritize segments, and align campaigns with outreach sequences, ensuring a qualified pipeline 

2. Lifecycle, Email & CRM

• Own HubSpot marketing workflows, nurture tracks, and basic lead scoring to move prospects from first touch to opportunity
• Build and manage segmented email programs (nurture, re-engagement, lifecycle) with clear goals and simple reporting
• Maintain lists, segments, and core data hygiene so targeting stays accurate and usable
• Align with Sales on lead routing and follow-up expectations and adjust programs based on feedback and performance

3. Paid Media & Performance

• Plan and manage paid campaigns across Google, LinkedIn, and Meta
• Adjust targeting, messaging, and budgets based on performance
• Collaborate with external agency partners on Google Ads as needed, while keeping non-Google channels managed in-house
• Test and iterate audiences, creative, offers, and landing experiences to improve conversion and lead quality
• Own core marketing reporting: channel performance, lead quality, CAC trends, and contribution to pipeline

What We’re Looking For

• 5–8+ years of marketing experience, ideally in B2B, e-commerce, or brand-forward environments
• Proven success in leading brand marketing strategies and demand-gen campaigns. 
• Hands-on experience in HubSpot for automation, workflows, segmentation, and reporting
• Comfortable managing paid campaigns on LinkedIn, Meta, and Google
• Strong understanding of marketing funnels, attribution, and conversion optimization
• Confident working with tools like Google Analytics, Google Ads, and similar platforms
• Proven ability to manage multiple projects, stay organized, and deliver on deadlines in a fast-paced environment
• Experience building strong cross-functional partnerships with Sales, Creative, and Leadership to move work forward aligned and on time
• Interest in and ability to use AI and automation tools to move faster, improve execution, stay competitive, and keep marketing systems sharp and optimized
• Passion for premium brands, sustainability, and marketing that blends creativity with tangible impact

Bonus Points

• Degree in Marketing or a related field preferred
• Experience in corporate gifting, lifestyle, or e-commerce
• Familiarity with B2B sales cycles, ABM, or outbound-heavy environments
• Experience with project management tools like Monday, Asana, and Notion
• Experience with Adobe Creative Suite, Canva, and visual asset tools
• Experience managing and optimizing social content across Instagram, Facebook, LinkedIn, and YouTube, with awareness of platform trends and performance metrics
• Comfort developing visual and written assets that align with brand voice and campaign objectives when supporting or scaling creative output

What We Offer

• 37 days PTO (15 discretionary to start, 6 sick days, 6 holidays, 10 year-end)
• Paid maternity/paternity leave
• Paid medical leave
• Healthcare, vision, and dental insurance (employer monthly contribution to medical and vision)
• 401(k) program
• Tight-knit, passionate team with real ownership and impact
• Zero tolerance for egos
• Light-filled, plant-filled, dog-friendly Denver office
• Discounts on exceptional gifts for friends and family

How We Work

We care about doing excellent work, treating people well, and building a brand that actually stands for something.

• People first: We care about relationships, inside and outside the company
• Ownership: We expect you to take responsibility and run your lane
• Learning mindset: We test, adjust, and improve
• Optimistic and realistic: We push for growth without burning people out

Join Us

If this role feels aligned and you’re excited to build a focused, high-functioning marketing engine for a brand that cares about quality, we’d love to hear from you.

Please send your resume and a brief note on why this role is the right next step for you.

We celebrate diversity and are committed to equality. Everyone is welcome.