Senior Marketing Manager (Social Platforms)

This is a fully remote role; however, the candidate must be located between the PDT-EDT timezones to be considered for this role. Due to the nature of collaboration with teams and stakeholders primarily working in this time zone, alignment is essential.

Summary

The Wikimedia Foundation seeks an innovative, creative and collaborative marketing leader to define and execute strategies for engaging young people (aged 18-25) on short form video platforms with Wikipedia. As part of this work, they will build and lead a fast moving and dynamic team from across departments to create a range of dynamic and experimental content and creative campaigns that can help us unleash our potential in reaching this important audience group on these channels.

Our work on short form video is part of the Foundation’s Future Audiences initiative, which explores strategies for creating new audiences for Wikipedia, in an effort to reach everyone in the world with the sum of all human knowledge.  We know that young people are spending more time on short form video platforms (TikTok, Instagram Reels, etc) than on traditional search engines or websites to get their information (see our report on global trends). In order to stay front of mind for these audiences, our goal is to build an engaged online community of young people that love, learn from, engage with, trust and share Wikipedia content on short form video platforms. We also wish to create new experiences that increase engagement with these audiences where they are. 

Already through various experiments on these channels, we’ve demonstrated that we can reach younger audiences at scale. Now we’re looking to significantly increase our experimentation efforts, through a variety of tactics (for example, influencer marketing, creative campaigns, partnerships), to learn how to effectively increase our brand presence and engagement with these audiences in the longer term. 

You are responsible for:

This role will sit in the External Communications team within the Foundation’s Communications Department. It will be responsible for:

• Leading and collaborating with multiple teams across the Wikimedia Foundation (Product, Partnerships, Brand Studio, and others) to develop creative and experimental video content at an accelerated pace.
• Exploring, developing, executing, and testing various marketing strategies and activities on these channels (TikTok, Reels, YouTube), taking a “test and learn” approach, and pivoting quickly if things aren’t working, to help us achieve innovation and impact at scale.
• Working with creatives, agencies and others to mastermind campaigns that capture attention.
• Effective storytelling, crafting compelling narratives that resonate with our target audiences. 
• Using metrics and analytics to iterate and improve experiment output and audience resonance; continually ensuring experiments align with both Foundation goals and audience preferences.
• Staying on top of emerging practices, themes, stories, and trends in marketing, and building these into your approach.
• Line managing the social media team, overseeing the work on short form video platforms, and also our wider social media strategy, effectively in a fast moving environment, ensuring coaching and career development. 
• Working in partnership with Product and Tech teams to help facilitate new and innovative approaches to product testing with young people, to help enhance engagement with these audiences in the longer term.
• Contributing to wider marketing and communications plans for Future Audiences initiatives by aligning on objectives, strategies, tactics, budgets, timelines, and resource allocation.

Skills and Experience:

• Experience working for a global brand, effectively marketing to young people through short form video, as well as other channels.
• Experience embracing bold, creative, experimental, and successful risk taking, leading to greater innovations and improved performance.
• Experience delivering creative work scrappily, in low-resource environments.
• Strong knowledge of the creative development process, coupled with practical experience in managing (internal or external) creative and production teams.
• Experience in effectively building engaged online communities.
• Ability to effectively manage stakeholders across multiple levels and functions, including strong communication and problem-solving skills, to ensure alignment with project goals and foster positive relationships. 
• Ability to work quickly, and flexibly, across multiple timezones, cultures and priorities.
• Sound judgment with proven ability to make objective, data-based decisions.
• Line management experience, having previously led a successful social team.
• Budget management.

Qualities that are important to us:  

• Comfortable being strategic and also doing the work. 
• Ability to thrive in a fast-paced, dynamic environment, and comfortable with ambiguity.
• Experience working with remote teams.
• The ability to lead autonomously while being comfortable in a highly collaborative, consensus-oriented environment.

Additionally, we’d love it if you have:

• A deep love for Wikipedia / Wikimedia, the joy of discovery, and empowering the expansion of free knowledge.

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. 

The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.

The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is $134,147 to $203,434 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location. 

*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Kingdom, United States of America and Uruguay.  Our non-US employees are hired through a local third party Employer of Record (EOR). 

We periodically review this list to streamline to ensure alignment with our hiring requirements. 

All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.

If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at [email protected] or +1 (415) 839-6885.

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