Senior Marketing Manager, Demand Generation - North America

At Sinch, we’re not just connecting people—we’re pioneering the future of how the world communicates. More than 150,000 businesses, including some of the world’s most iconic brands and mobile operators, trust our Customer Communications Cloud to deliver seamless, meaningful, and measurable experiences. Our values—Dream Big, Win Together, Keep It Simple, and Make It Happen—are more than just words; they are the engine that drives our innovation and success. Now, we’re looking for a hungry, data-driven leader and team player who can transform strategy into measurable results in our largest market: North America.

The Opportunity

You will drive the strategy and execution for increasing demand in North America for the enterprise and mid-market sales teams for two of Sinch’s largest products -- Messaging and Voice. You will manage the Google account spend for these products and will work cross-functionally on larger demand generation programs and strategies to drive pipeline for the sales teams in Sinch’s largest market. You will report to the SVP of Marketing for North America and will be part of a positive, solutions-oriented, collaborative marketing

leadership team that wins together. This isn’t just another marketing role—it’s a chance to be the growth catalyst for our sales-led enterprise motion in a dynamic, high growth market.

What You’ll Do

· Build and Lead – Develop and execute a new and innovative digital demand generation strategy that exceeds lead and pipeline targets.

· Own the Channels – Manage and optimize our strategic, paid Google Ads campaigns, ensuring every dollar delivers measurable ROI.

· Turn Data into Decisions – Analyze performance metrics to uncover trends, spot new growth opportunities, and translate insights into action.

· Collaborate to Win – Partner with other Regional Marketing leaders, as well as Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and eliminate friction in the funnel and ensure every touchpoint counts.

· Innovate Relentlessly – Champion a “test and learn” mindset, continuously exploring new ways to drive new customer acquisition.

You’re a results-obsessed growth leader who thrives on building momentum and inspiring teams to go further than they thought possible.

· Proven Expertise – 6-8 years in B2B demand generation for tech enterprise, with a track record of scaling programs that deliver measurable results.

· Hands-On Mastery – Expert in managing complex, high-budget paid Google Ads accounts with precision and creativity.

· Data-Driven Strategist – Comfortable diving deep into analytics to reduce friction, steer strategic thinking, and maximize impact.

· Collaborative Force – Exceptional communicator with the ability to influence across functions and inspire action at every level.

· Embodiment of Our Values:

Dream Big – You see bold goals as the starting line, not the finish.

Win Together – You know shared success beats individual glory.

Keep It Simple – You cut through complexity with clarity and focus.

Make It Happen – You deliver results and see roadblocks as opportunities.

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you’re the most productive and successful. It’s what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Our expert teams are built from some of the most experienced in the industry. We employ people from all over the world, from all walks of life and from all backgrounds. We work together, feeding on our diversity to make us stronger, and we encourage each other to be the best we can be. Innovation drives us, and we challenge ourselves every day. Get in touch and join us on our journey!

The annual starting salary for this position is between $130,000.00 - $150,000.00 per year. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications.

This role will be accepting applications until 9/10/2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.