Senior Marketing Manager - Canada

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

We're looking for a strategic, customer-obsessed, and data-driven Sr. Marketing Manager to lead new customer growth for Remitly's Canada market. You'll drive end-to-end marketing strategy and execution—while also acting as a key voice of the customer, influencing how we bring Remitly to market and optimize the new customer journey.

You'll be responsible for new customer acquisition (NCA) across all channels, while also keeping a pulse on market dynamics, competitive activity, and customer experience across the funnel. You will blend growth marketing with key product marketing functions—ensuring our strategy is not only performance-driven but also rooted in deep customer and market insight.

You'll work closely with channel leads, the Business Management team, and product marketers to shape the best approach for Canada. You'll also develop test-and-learn plans to scale what works and directly contribute to growing Remitly's footprint and customer base in Canada.

You will report to our VP of Growth Marketing and will work 3+ days a week in our New Westminster, BC office

You Will:

• Own NCA goals in Canada, ensuring delivery against CAC targets.
• Own Remitly's growth marketing strategy for the Canada market, coordinating across all channels — paid, owned, promo, lifecycle, and creative.
• Act as a regional owner of the new customer journey, working cross-functionally to identify gaps, friction points, and opportunities to improve experience and conversion.
• Partner with global channel leads to localize campaigns and execution plans that resonate with customers in Canada.
• Build and maintain strong relationships with community organizations, influencers, and ambassadors to drive revenue, expand reach, and elevate brand visibility.
• Develop and manage a robust testing roadmap focused on optimizing messaging, creative, targeting, and promotions.
• Monitor performance closely and surface actionable insights to optimize spend and maximize customer acquisition.
• Analyze campaign, customer, and competitive data to inform growth strategy and strengthen product-market fit.
• Partner with the Business Management team on planning, performance reviews, and prioritization of regional initiatives.
• Lead creative briefing and asset development, ensuring clear, compelling, and culturally relevant campaigns across all touchpoints.
• Stay ahead of market and competitive trends to identify new opportunities for expansion and optimization.

You Have:

• 10+ years of experience in growth marketing, product marketing, or a hybrid role owning full-funnel new customer acquisition and engagement.
• Proven success in driving regional growth strategy and execution across digital, lifecycle, and promotional channels, using data to build compelling narratives.
• Strong ability to assess end-to-end new customer experiences and influence improvements across teams.
• Demonstrated success building testing agendas and executing iterative growth experiments.

Compensation Details. The starting base salary range for this position is $152,000-190,000. In Canada, Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

#LI-Hybrid

This is a hybrid remote/in-office role.

Our Benefits

• Four weeks vacation
• Health Benefits
• Mental Health & Family Forming Benefits
• RRSP plan with company match
• Employee Stock Purchase Plan (ESPP)
• Life Insurance & Disability
• Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.